The latest news from Branded Seats®.
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stadium cupholder
The right cupholder can do more than hold a drink. From creating new sponsorship revenue and increasing brand exposure to supporting fan engagement, Branded Seats® transforms an often-overlooked part of the seating environment into a valuable venue asset.
Branded or “Naked”? Branded Seats® cupholders give venues the flexibility to choose. Both options deliver the same durable, stadium-ready design, while the Branded version adds interchangeable SnapGraphic® sponsor messaging and custom branding opportunities.
The C80 “Naked” Cupholder delivers Branded Seats® quality and performance in a clean, unbranded design. With a sleek profile, durable construction and flexible mounting options, it gives stadiums and arenas a cost-effective cupholder solution without built-in sponsorship branding.
Branded Seats® SnapGraphic® transforms traditional stadium advertising into a durable, reusable and easily updated in-seat display. Designed to replace peeling stickers and static graphics, SnapGraphic® can incorporate NFC technology to create interactive sponsorship and fan engagement opportunities right at the seat.
Branded Seats® cupholders are designed to work across a wide range of stadium and arena seating environments. Modular mounting options, large-cup capacity and integrated branding opportunities give venues a flexible solution that combines fan convenience, sponsorship potential and efficient installation.
Branded Seats cupholders combine fan convenience with flexible in-seat advertising. With modular mounting options, larger cup capacity and updateable SnapGraphic advertising, our cupholder solutions are designed to fit a wide range of stadium and venue seating.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
SnapGraphic is the patented technology behind Branded Seats® updateable in-seat advertising. Durable, reusable and tamper-resistant, SnapGraphic lets venues change sponsor messaging in seconds while supporting QR codes, fan engagement, promotions, safety messaging and more.
Branded Seats C100 and C95 cupholders are designed to accommodate today’s larger souvenir cups while adding durable, updateable SnapGraphic advertising. Custom colors, 3D logo emblems and UV-resistant materials combine fan convenience with valuable in-seat branding.
From branded and unbranded options to retrofit and custom designs, Branded Seats offers cupholder solutions for virtually any venue seating configuration. Our designs accommodate larger souvenir cups while providing durable, updateable SnapGraphic advertising without traditional stickers.
Branded Seats completed the installation of more than 5,000 C95 cupholders at Old Dominion University’s S.B. Ballard Stadium. Designed specifically for rail-style seating, the C95 accommodates larger souvenir cups while incorporating updateable SnapGraphic advertising and custom branding opportunities.
SnapGraphic replaces traditional stadium advertising stickers with a durable, semi-rigid plastic insert that can be updated in seconds. Weather-resistant, tamper-resistant and reusable, it creates a flexible in-seat advertising platform for sponsorships, promotions, QR codes and venue messaging.
The C95 expanded the Branded Seats cupholder lineup with a solution designed for rail-style seating and tighter seating configurations. Built to accommodate larger souvenir cups, it also features updateable SnapGraphic advertising and customizable 3D branding to create new sponsorship opportunities.
Frequently asked questions about the Branded Seats cupholder retrofit, including installation, compatibility, custom colors, branding options and SnapGraphic. Learn how existing Caddy4 cupholders can be refreshed in seconds without replacing the original cupholder.
Branded Seats is committed to designing, manufacturing and sourcing its products in the USA. From stadium cupholders and retrofits to in-seat marketing solutions, our American-made products help venues enhance the fan experience and create new revenue opportunities.
Branded Seats was honored with a 2020 ALSD Spotlight Award in the Premium Furniture, Fixtures & Equipment category for its innovative stadium cupholder solution at Heinz Field.
Branded Seats replaced 60,000 outdated cupholders at Heinz Field with a custom solution designed to improve the fan experience. Featuring adjustable positioning, room for larger souvenir cups and updateable SnapGraphic advertising, the new cupholders delivered a refreshed look and new branding opportunities throughout the stadium.
Branded Seats installed its innovative stadium cupholders at Heinz Field, combining larger capacity, flexible mounting and adjustable tilt with powerful in-seat branding. The custom cupholders feature dimensional logo emblems and updateable SnapGraphic advertising designed to put sponsor messaging closer to fans.
See how the Branded Seats CupHolder Display retrofit works—from staging to installation. The system installs over existing cupholders without power tools, creating a fast, simple way to refresh venue cupholders and add updateable SnapGraphic branding.
Branded Seats transformed existing cupholders at PNC Music Pavilion with its fast-install CupHolder Retrofit, creating a new sponsorship opportunity with interchangeable SnapGraphic advertising and custom 3D logo branding.
