Branded SeatS® offers a full line of in-seat marketing products and solutions proudly designed and manufactured in the usa.


Have you ever tried to update 50,000 cup holder sponsorship stickers? These old stickers have been baked on by the sun and then power washed to shreds. There may even be two or three layers of old stickers to fight with. Remember you are attempting to do this while on your hands and knees! Well, we have experienced that first hand and I knew it was time for something different. With over 25 years of experience working with various stadiums on branding solutions along with a degree in product design and an extreme passion for making things better, Branded Seats® was born. We invented, patented and launched our first product; the CupHolder Display. Branded Seats® now offers a full line of in-seat branding and advertising solutions.

Branded Seats® has a simple mission:

• Introduce new marketing assets

• Assist with revenue generation

• Create cost savings

• Offer innovative branding opportunities

• Consistent and repeatable message delivery

Branded Seats® will constantly strive to bring you innovative designs, state of the art manufacturing and value-added ideas to help with your next marketing solution. We value our continued partnerships with architects, seating companies and various venues, allowing us to continue to develop our product offerings, as well as other sponsorship elements within venues. 

Effective, value-added marketing does not have to add clutter to your venue. Let Branded Seats® help you grow the number of assets in your inventory while increasing your corporate partner’s impressions.

 

president & Founding Partner

Shad Bruce

Over the Past 25 years, Shad Bruce has been the Chief Visionary working on countless iconic projects by bringing the WOW to unassuming environments.

 While installing over 48,000 cup holder sponsorship stickers at a MLB venue, this industrial designer / entrepreneur created a solution to solve a problematic issue for venues across the world. Shad Bruce established Branded Seats®.

 These sponsorship stickers were cracking from UV exposure and more than half were power washed in to pieces. Branded Seats® has continued their product development and now offers a full range of seat advertising accessories, including a brand new cup holder.

 In addition to Branded Seats, Bruce has been Principal and Chief Visionary for Concept 45 and previously DD&F where he worked on countless iconic projects by bringing the WOW to unassuming environments. His services have included design and the creation of branded environments including signage solutions, three dimensional marketing exhibits, interactive environments and product design. Creating these custom projects for big name clients such as: San Diego Padres, Arizona Diamondbacks, Major League Baseball, Arizona Cardinals, NASCAR / ISM Raceway, Bashas, Jensens, Phoenix Childrens Museum, Muhammad Ali Parkinson Center, Salt River Fields at Talking Stick and many others over the last 25 years.

In college, after studying mechanical engineering for four years, Bruce decided to switch direction, and subsequently earned his bachelor’s of science degree in Industrial Design from Arizona State University.

Currently residing in San Diego, California with his wife Sandy and their two children, Bruce shares his enjoyment of classic cars, the ocean and adventures with his family.