BRANDED SEATS® DESIGNS AND MANUFACTURES INNOVATIVE STADIUM CUPHOLDERS AND IN-SEAT SOLUTIONS FOR VENUES AROUND THE WORLD.

Have you ever tried to update 50,000 cupholder sponsorship stickers? After years in the sun and repeated power washing, old stickers can crack, peel and become nearly impossible to remove — sometimes leaving multiple layers behind.

We experienced that problem firsthand and knew there had to be a better way.

With decades of experience working with stadiums and venues, a background in industrial design and a passion for solving real-world problems, Branded Seats® was born. What began with a patented solution for transforming existing stadium cupholders has evolved into a full line of innovative cupholders and in-seat products for sports and entertainment venues.

Today, Branded Seats® products can be found in venues throughout the United States and around the world. Our solutions range from unbranded stadium cupholders to custom colors, logos and patented SnapGraphic® technology that transforms seating areas into valuable branding and sponsorship opportunities.

Our mission is simple:

  • Design innovative products for the venue environment

  • Solve real-world seating and cupholder challenges

  • Create new branding and sponsorship opportunities

  • Deliver durable, flexible solutions that are easy to maintain and update

  • Enhance the venue and fan experience

LEADERSHIP

SHAD BRUCE | COFOUNDER & PRESIDENT

Shad Bruce is an industrial designer, entrepreneur and cofounder of Branded Seats®, with more than 25 years of experience developing products, branded environments and innovative solutions for sports and entertainment venues.

His firsthand experience working inside stadiums led to the development of Branded Seats® and its patented approach to stadium cupholders and in-seat branding. Today, Shad continues to lead product development and innovation for Branded Seats®, working with venues, seating companies and industry partners around the world.

In addition to Branded Seats®, Shad has served as Principal and Chief Visionary for Concept 45 and previously DD&F, creating branded environments, signage solutions, three-dimensional exhibits, interactive environments and custom products for clients including the San Diego Padres, Arizona Diamondbacks, Major League Baseball, Arizona Cardinals, NASCAR / ISM Raceway, Salt River Fields at Talking Stick and many others.

After studying mechanical engineering, Shad earned a Bachelor of Science in Industrial Design from Arizona State University.

SANDY BRUCE | COFOUNDER & VICE PRESIDENT

Sandy Bruce is cofounder and Vice President of Branded Seats®, overseeing marketing, communications and business operations while helping guide the company’s growth and strategic direction.

With a degree in marketing and professional experience spanning banking, insurance and the nonprofit sector, Sandy brings a diverse business and communications background to Branded Seats®. Since the company’s early development, she has played an integral role in building the brand, managing key business functions and supporting relationships with venues and industry partners in the U.S. and internationally.