Branded Seats® cupholders do more than hold a drink. They enhance the fan experience while transforming valuable in-seat space into opportunities for sponsor visibility, advertising and engagement—all directly within the seating environment.
Branded Seats® has successfully developed a custom All in One (AIO) cupholder for Ferco Seating, now being installed at Aramco Stadium in Saudi Arabia. Engineered specifically for the venue’s seating system, the custom design incorporates Branded Seats’ patented SnapGraphic® technology and accommodates today’s larger souvenir beverage cups.
The right cupholder can do more than hold a drink. From creating new sponsorship revenue and increasing brand exposure to supporting fan engagement, Branded Seats® transforms an often-overlooked part of the seating environment into a valuable venue asset.
What could the future of the stadium experience look like at the seat? Digi-Screen by Branded Seats® is a concept exploring how digital technology could transform the seat into a connected touchpoint—bringing content, engagement and connectivity directly into the fan’s seating environment.
More than a decade after Branded Seats® was featured in the Phoenix Business Journal, an early idea for in-seat sponsorship has grown into a proven solution used in venues across the U.S. and internationally. A look back at where Branded Seats started—and how far the journey has come.
In stadiums and arenas, every inch matters. Branded Seats® folding cupholder provides a secure place for beverages when needed and folds away when not in use—creating a cleaner, more flexible seating environment while improving function and the overall fan experience.
Branded Seats® Folding CupHolder brings beverage convenience to retractable seating and tight-space environments. Already installed in a professional basketball arena, the innovative design folds away when not in use to improve row access and space flexibility while enhancing the fan experience.
Branded or “Naked”? Branded Seats® cupholders give venues the flexibility to choose. Both options deliver the same durable, stadium-ready design, while the Branded version adds interchangeable SnapGraphic® sponsor messaging and custom branding opportunities.
Branded Seats® rail-mount cupholders bring beverage convenience to areas where traditional cupholders may not work. Designed for ADA platforms, first rows, railings and other unique seating environments, they combine flexible mounting, large-cup capacity and SnapGraphic® branding opportunities in one versatile solution.
The C80 “Naked” Cupholder delivers Branded Seats® quality and performance in a clean, unbranded design. With a sleek profile, durable construction and flexible mounting options, it gives stadiums and arenas a cost-effective cupholder solution without built-in sponsorship branding.
Branded Seats® introduces the C80 “Naked” Cupholder, a streamlined, cost-effective addition to its stadium cupholder lineup. Designed for larger souvenir cups with a slim profile and universal fit, the C80 gives venues premium performance and flexibility without built-in branding.
Branded Seats® SnapGraphic® transforms traditional stadium advertising into a durable, reusable and easily updated in-seat display. Designed to replace peeling stickers and static graphics, SnapGraphic® can incorporate NFC technology to create interactive sponsorship and fan engagement opportunities right at the seat.
Branded Seats® cupholders are designed to work across a wide range of stadium and arena seating environments. Modular mounting options, large-cup capacity and integrated branding opportunities give venues a flexible solution that combines fan convenience, sponsorship potential and efficient installation.
Branded Seats cupholders combine fan convenience with flexible in-seat advertising. With modular mounting options, larger cup capacity and updateable SnapGraphic advertising, our cupholder solutions are designed to fit a wide range of stadium and venue seating.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
SnapGraphic is the patented technology behind Branded Seats® updateable in-seat advertising. Durable, reusable and tamper-resistant, SnapGraphic lets venues change sponsor messaging in seconds while supporting QR codes, fan engagement, promotions, safety messaging and more.
Branded Seats C100 and C95 cupholders are designed to accommodate today’s larger souvenir cups while adding durable, updateable SnapGraphic advertising. Custom colors, 3D logo emblems and UV-resistant materials combine fan convenience with valuable in-seat branding.
From branded and unbranded options to retrofit and custom designs, Branded Seats offers cupholder solutions for virtually any venue seating configuration. Our designs accommodate larger souvenir cups while providing durable, updateable SnapGraphic advertising without traditional stickers.
Branded Seats completed the installation of more than 5,000 C95 cupholders at Old Dominion University’s S.B. Ballard Stadium. Designed specifically for rail-style seating, the C95 accommodates larger souvenir cups while incorporating updateable SnapGraphic advertising and custom branding opportunities.
Designed for rail-mounted seating and tighter seating configurations, the Branded Seats C95 cupholder combines a slim profile with room for larger souvenir cups. The C95 also incorporates updateable SnapGraphic advertising and customizable 3D branding for added sponsorship value.