The Future of the Fan Experience Starts at the Seat

The Future of the Fan Experience
A few years ago, we set out to imagine what the future of the fan experience could look like — not in the concourse, not on a mobile device, but right at the seat inside a modern stadium.

That vision became Digi-Screen by Branded Seats®.

A New Way to Experience the Seat in Modern Stadiums
Digi-Screen is a concept designed to bring a fully integrated digital, in-seat experience directly into the seat.

Instead of asking fans to look away from the game, the experience comes to them — seamlessly, and without interruption.

What It Enables
At its core, Digi-Screen blends content, connectivity, and data into one platform:

• High-resolution video and static display capabilities

• Bluetooth and NFC communication

• Individual IP addressability at the seat level

• Occupancy sensing for real-time insights

• On-screen calls to action for engagement and data collection

• Flexible battery and wired power options

Each seat becomes more than just a place to sit — it becomes a connected touchpoint within the overall stadium technology ecosystem.

Why It Matters for Fan Engagement
Fan expectations continue to evolve.

They want more access, more personalization, and more convenience — all without missing a moment of the live experience.

As stadium technology continues to advance, teams and venues are looking for new ways to improve fan engagement at every touchpoint.

Digi-Screen opens the door for:

• In-seat ordering and service

• Real-time stats, replays, and content

• Targeted messaging and sponsorship opportunities

• Measurable engagement at scale

Built with the Future in Mind
Innovation in sports venues has traditionally focused on large-scale elements — scoreboards, apps, and concourses.

But the next layer of opportunity lives closer to the fan.

Digi-Screen represents a new way of thinking about the seat itself — not just as a fixture, but as part of the connected fan experience.

The Future is at the Seat
The future of fan engagement in stadiums isn’t just around the venue — it’s right at the seat.

Digi-Screen by Branded Seats® is a patented concept that will enhance the fan experience.

From a 2012 Phoenix Business Journal Feature to International Stadium Installations

Back in 2012, Branded Seats was featured in the Phoenix Business Journal. At the time, the concept was simple but ambitious—create new advertising and sponsorship opportunities directly within stadium seating.

That article captured an early moment in what has turned out to be a long and evolving journey.

Building Branded Seats has never been a straight path. Like many early-stage companies, it has involved continuous learning, refining the product, navigating challenges, and staying committed through slow growth. There was no overnight success. Just steady progress over time.

Since those early days, Branded Seats has expanded into venues across the United States and internationally. What started as an idea has become a proven solution used by teams, venues, and partners looking to enhance the fan experience while creating new revenue opportunities.

While the scale has changed, the core focus has not.

We continue to look for ways to improve the in-seat experience for fans while helping organizations maximize the value of their environments. Every installation is another opportunity to refine, adapt, and build on what we’ve learned over the years.

Looking back at that 2012 feature is a reminder of how far things have come—but also how much more there is ahead.

We’re still building.

Folding Cupholders: A Simple Upgrade That Solves a Real Problem

Not every innovation needs to be complex.

In stadiums and arenas, space is limited. Rows are tight, and every inch matters. Traditional cupholders are fixed, always present whether they’re being used or not.

This folding cupholder changes that.

When needed, it provides a secure place for drinks. When not in use, it folds away, creating a cleaner and more flexible seating environment.

It’s a small adjustment, but one that improves both function and overall fan experience.

This design is already in use in a major professional sports venue, where durability and performance matter at scale.

Simple idea. Real impact.

Folding Cupholder by Branded Seats

Branded Seats Latest Innovation Arrives Courtside

Branded Seats Latest Innovation Arrives Courtside

New product delivers convenience, flexibility, and a premium fan experience

San Diego, CA — October 23, 2025— Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding CupHolder, a breakthrough product recently installed at a West Coast NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding CupHolder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding CupHolder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cupholder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

Key Features & Benefits

• Folds up to create more legroom and easier row access
  

• Designed to help venues maximize space flexibility
  

• Accommodates larger souvenir cups and water bottles
  

• Molded in any custom color to match team or venue branding
  

• Edge-mounted design works with upholstered seats
  

“Having an NBA team implement this product right out of the gate shows the demand and value it brings,” said Shad Bruce, CEO at Branded Seats. “It solves real challenges for venues and enhances the fan experience with a simple, flexible solution.”

The Folding CupHolder expands Branded Seats growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cupholders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at (855) 427-2633 shadb@brandedseats.com

Naked, Defined: Branded Seats Unveils New Cupholder with No Logos, Just Flexibility

At Branded Seats, innovation doesn’t always mean adding more—it can also mean stripping things back. Our newest release is proof that sometimes, less really is more.

Introducing the Naked C80 Cupholder: a clean, sleek, and cost-effective option for venues that want premium seating accessories without the commitment to sponsorship or graphics. This minimalist cupholder is “naked” by design—no 3D logos, no SnapGraphics, no frills. Just the same high-quality engineering you expect from Branded Seats, reimagined for ultimate flexibility.

Why Go Naked?

In the stadium and arena world, budgets, aesthetics, and advertising strategies vary widely. The Naked Cupholder gives venues a durable, modern solution that fits any seat type while keeping costs down and options open.

Key Benefits of the Naked C80 Cupholder:

• ✅ Sleek, low-profile design for enhanced leg room

• ✅ Durable materials built for long-term performance

• ✅ Cost-effective alternative to fully branded models

• ✅ Compatible with all seat types

• ✅ Custom color options to match team or venue branding

• ✅ Branding-free for minimalist or transitional setups

Whether you’re outfitting a new stadium section or refreshing legacy seating, the Naked Cupholder offers a smart, budget-friendly solution without sacrificing quality.

Ready to embrace the simplicity of being “naked”? Reach out to our team to learn more or request a sample.

Q&A – Naked vs. Branded Cupholders What’s the difference between the Naked and Branded cupholders?

Q&A – Naked vs. Branded Cupholders

What’s the difference between the Naked and Branded cupholders?
The Naked cupholder offers a more budget-friendly option while maintaining the same sleek design language as the Branded version. Both accommodate larger souvenir cups and 1L bottles of water. The Branded cupholder includes a plastic SnapGraphic insert for sponsorships and a 3D logo emblem for enhanced branding opportunities. Both models are available in custom colors to match your team or venue.

Can you advertise on the Naked cupholder?
Yes, advertising is possible with a front-surface sticker. However, if advertising is a priority, we recommend the C95 or C100 Branded cupholders for built-in sponsorship features.

Does the Naked version include a 3D logo emblem?
No, the 3D logo emblem is exclusive to the Branded cupholder.

How are these cupholders mounted?
We offer two mounting options: a molded-in bracket or our modular Uni-Fit bracket system.

How do I know if this cupholder fits my seats?
Easy—just reach out! We work with all seat models and manufacturers.

What’s the price difference?
The Naked cupholder is approximately 40% less than the fully Branded version.

Are custom colors available?
Yes, both models can be customized to match your team or venue colors.

What’s the turnaround time?
Depending on your seat layout and our current stock, lead time is typically 4 to 6 weeks.

Is there a size difference?
Both have a slim profile, though the Naked version is slightly more compact.

What are the installation options?
We offer full turnkey service—from design to final installation—or we can drop ship for venue or seating partner installation.

Naked or Branded — We've Got You Covered! Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Naked or Branded — We've Got You Covered!
Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Branded Seats is proud to introduce the newest addition to its innovative product lineup for venues: the C80 “Naked” Cupholder. Designed without branding, the Naked C80 delivers the same premium quality and performance Branded Seats is known for—at a more accessible price point.

✅ Key Features & Benefits of the C80 “Naked” Cupholder:

• Affordable entry point with modern design aesthetics and premium quality

• Designed for oversized souvenir cups and 1L bottles of water

• Sleek, slim profile that allows for more leg room

• Premium materials for long-term durability

• Custom color options to match any venue or team colors

• Universal fit — compatible with all seat manufacturers and seat models

“This product rounds out our cupholder lineup and fills a need we’ve heard time and time again,” said Shad Bruce, Founding Partner of Branded Seats. “Clients asked for an affordable option, and we’re proud to deliver. Now, venues can choose between Branded or Naked—without sacrificing quality or innovation. In addition, the C80 accommodates the newer, larger souvenir cups that are driving concession revenue.”

This new product also leverages Branded Seats’ streamlined manufacturing process, allowing for faster production and cost savings—benefits that are passed directly on to its clients. The result is a high-quality, ready-to-install cupholder that meets budget requirements without sacrificing performance or design.

Let’s talk about elevating your fan experience!

Continued Venue Innovation: The SmartGraphic Only from Branded Seats

In a world where stadium advertising is often stuck in the past—peeling stickers, outdated signage, and static placements—Branded Seats is redefining the game with our one-of-a-kind SmartGraphic system.

At the heart of this innovation is a durable plastic advertising insert designed to do it all:

✅ Tamper-resistant

✅ Available NFC technology

✅ Reusable

✅ Updateable in seconds

✅ No ugly stickers

This SmartGraphic snaps seamlessly into the Branded Seats C100, C95, C80 and the R85 cupholder display or our unique SeatBack display, giving advertisers total flexibility. Our latest video shows just how fast and easy it is to swap graphics—perfect for last-minute promotions, sponsorship rotations, or real-time campaigns.

But the SmartGraphic doesn’t just sit pretty. It works hard behind the scenes with built-in compatibility for data capture and experimental marketing. We’re talking QR codes, NFC tags, and more—fully integrated and customizable.

Whether you're targeting fans during a game or activating multi-channel experiences across an entire season, the Branded Seats SmartGraphic gives you the power to pivot, track, and engage like never before.

And here’s the kicker:

This patented platform is only available at Branded Seats.

Covering All Your Venue Cupholder Needs—One Game-Changing Solution

Any Seat. Any Model. One Game-Changing Cupholder.

Looking to upgrade your venue with smarter seating solutions? Branded Seats cupholders are the ultimate add-on for stadium managers and seat manufacturers alike.

Universal Fit
Our modular bracket system integrates seamlessly with any seat company, any seat model—making installation simple, scalable, and efficient. One cupholder fits all.

New Revenue, Same Real Estate
Transform ordinary cupholders into branded ad spaces. Branded Seats lets you monetize a previously untapped asset, turning every drink holder into a marketing opportunity.

Data-Driven Fan Engagement
Beyond ads, our cupholders enable smart data collection—giving you actionable insights into fan preferences and behaviors. Tailor experiences. Drive loyalty. Win big.

Souvenir-Ready, Fan-Approved
Designed to perfectly fit branded souvenir cups, our cupholders add a layer of convenience and delight to every fan’s journey. It’s not just a drink holder—it’s part of the memory.

In a world where fan experience is everything, Branded Seats cupholders deliver:
Seamless integration
Revenue generation
Deeper engagement
Enhanced fan satisfaction

Let’s talk about elevating your next venue project.

Discover the World's Best Cupholders: A Game-Changer in Convenience and Advertising

When it comes to enjoying your favorite beverage, convenience and functionality are key. That's why we're thrilled to introduce the Branded Seats® CupHolders, a revolutionary solution that takes your cup-holding experience to a whole new level. With their patented design and innovative advertising features, these cupholders are simply in a league of their own.

Introducing the Branded Seats® CupHolders: At Branded Seats®, we pride ourselves on offering the finest cupholder solutions on the market. We currently provide two stand-alone cupholders and one cupholder retrofit, each equipped with our patented SnapGraphic advertising insert and 3D logo emblem. Let's delve into the remarkable advantages that set our cupholders apart from the competition.

Modular Design and Versatility: Our cupholders boast a modular design, ensuring compatibility with various seating options. Whether you're at a stadium, theater, or any other venue, these cupholders can be easily adjusted and mounted to cater to your seating requirements. With interchangeable bracket systems and a wall mount option, versatility is at your fingertips.

Ample Space and Special Cup Accommodation: Bid farewell to those frustrating moments when your beverage spills due to an ill-fitting cupholder. The Branded Seats® CupHolders feature a larger opening, designed to accommodate plus-sized phones and specialty souvenir cups such as Mason jars or team-branded cups. Enjoy your drink worry-free, knowing it's securely held in place.

Double the Branding Impact: Unlike ordinary cupholders adorned with stickers that fade and peel over time, our cupholders offer two branding opportunities. The SnapGraphic advertising insert allows for regular updates, ensuring a fresh and engaging experience for your customers. Additionally, the 3D logo emblem adds a touch of sophistication and permanence, leaving a lasting impression.

Discover the Models: Let's take a closer look at our cupholder offerings:

1. C100 / Stadium Cup Holder: Perfect for environments with ample legroom or ADA sections, the C100 is our largest cupholder. Its adjustable tilt feature ensures your drink sits more vertically, preventing accidental spills. This model's versatility is unmatched, with modular design options and a wall mount alternative for added convenience.

2. C95 / Stadium Cup Holder: Designed specifically for rail-style seating arrangements, the C95 combines a slim profile with patented features. This cupholder effortlessly accommodates larger souvenir cups, catering to the evolving preferences of fans and customers. Just like the C100, it offers modular design flexibility and the option for wall mounting.

3. R85 / Retrofit Cup Holder: If you're looking for a cost-effective and time-saving solution, the R85 retrofit cup holder is your answer. Easily installed in seconds, it covers up faded cup holders and eliminates unsightly stickers. Personalize the R85 with a wide range of color options, including an accent color for the custom emblem. Your venue or sponsor can have a fully customized SnapGraphic, allowing for impactful branding in full color.

Upgrade your cupholder experience with the Branded Seats® CupHolders and discover the world's best cupholders, hands down. With their modular design, accommodating size, and innovative branding opportunities, these cupholders are sure to enhance both customer satisfaction and advertising impact. Don't miss the chance to explore our brochure, attached with this blog post, for a closer look at these remarkable cupholders. Cheers to convenience, durability, and effective branding - all in one outstanding product!