Branded Seats Latest Innovation Arrives Courtside

Branded Seats Latest Innovation Arrives Courtside

New product delivers convenience, flexibility, and a premium fan experience

San Diego, CA — October 23, 2025— Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding CupHolder, a breakthrough product recently installed at a West Coast NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding CupHolder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding CupHolder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cupholder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

Key Features & Benefits

• Folds up to create more legroom and easier row access
  

• Designed to help venues maximize space flexibility
  

• Accommodates larger souvenir cups and water bottles
  

• Molded in any custom color to match team or venue branding
  

• Edge-mounted design works with upholstered seats
  

“Having an NBA team implement this product right out of the gate shows the demand and value it brings,” said Shad Bruce, CEO at Branded Seats. “It solves real challenges for venues and enhances the fan experience with a simple, flexible solution.”

The Folding CupHolder expands Branded Seats growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cupholders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at (855) 427-2633 shadb@brandedseats.com

Naked, Defined: Branded Seats Unveils New Cupholder with No Logos, Just Flexibility

At Branded Seats, innovation doesn’t always mean adding more—it can also mean stripping things back. Our newest release is proof that sometimes, less really is more.

Introducing the Naked C80 Cupholder: a clean, sleek, and cost-effective option for venues that want premium seating accessories without the commitment to sponsorship or graphics. This minimalist cupholder is “naked” by design—no 3D logos, no SnapGraphics, no frills. Just the same high-quality engineering you expect from Branded Seats, reimagined for ultimate flexibility.

Why Go Naked?

In the stadium and arena world, budgets, aesthetics, and advertising strategies vary widely. The Naked Cupholder gives venues a durable, modern solution that fits any seat type while keeping costs down and options open.

Key Benefits of the Naked C80 Cupholder:

• ✅ Sleek, low-profile design for enhanced leg room

• ✅ Durable materials built for long-term performance

• ✅ Cost-effective alternative to fully branded models

• ✅ Compatible with all seat types

• ✅ Custom color options to match team or venue branding

• ✅ Branding-free for minimalist or transitional setups

Whether you’re outfitting a new stadium section or refreshing legacy seating, the Naked Cupholder offers a smart, budget-friendly solution without sacrificing quality.

Ready to embrace the simplicity of being “naked”? Reach out to our team to learn more or request a sample.

Q&A – Naked vs. Branded Cupholders What’s the difference between the Naked and Branded cupholders?

Q&A – Naked vs. Branded Cupholders

What’s the difference between the Naked and Branded cupholders?
The Naked cupholder offers a more budget-friendly option while maintaining the same sleek design language as the Branded version. Both accommodate larger souvenir cups and 1L bottles of water. The Branded cupholder includes a plastic SnapGraphic insert for sponsorships and a 3D logo emblem for enhanced branding opportunities. Both models are available in custom colors to match your team or venue.

Can you advertise on the Naked cupholder?
Yes, advertising is possible with a front-surface sticker. However, if advertising is a priority, we recommend the C95 or C100 Branded cupholders for built-in sponsorship features.

Does the Naked version include a 3D logo emblem?
No, the 3D logo emblem is exclusive to the Branded cupholder.

How are these cupholders mounted?
We offer two mounting options: a molded-in bracket or our modular Uni-Fit bracket system.

How do I know if this cupholder fits my seats?
Easy—just reach out! We work with all seat models and manufacturers.

What’s the price difference?
The Naked cupholder is approximately 40% less than the fully Branded version.

Are custom colors available?
Yes, both models can be customized to match your team or venue colors.

What’s the turnaround time?
Depending on your seat layout and our current stock, lead time is typically 4 to 6 weeks.

Is there a size difference?
Both have a slim profile, though the Naked version is slightly more compact.

What are the installation options?
We offer full turnkey service—from design to final installation—or we can drop ship for venue or seating partner installation.

Naked or Branded — We've Got You Covered! Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Naked or Branded — We've Got You Covered!
Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Branded Seats is proud to introduce the newest addition to its innovative product lineup for venues: the C80 “Naked” Cupholder. Designed without branding, the Naked C80 delivers the same premium quality and performance Branded Seats is known for—at a more accessible price point.

✅ Key Features & Benefits of the C80 “Naked” Cupholder:

• Affordable entry point with modern design aesthetics and premium quality

• Designed for oversized souvenir cups and 1L bottles of water

• Sleek, slim profile that allows for more leg room

• Premium materials for long-term durability

• Custom color options to match any venue or team colors

• Universal fit — compatible with all seat manufacturers and seat models

“This product rounds out our cupholder lineup and fills a need we’ve heard time and time again,” said Shad Bruce, Founding Partner of Branded Seats. “Clients asked for an affordable option, and we’re proud to deliver. Now, venues can choose between Branded or Naked—without sacrificing quality or innovation. In addition, the C80 accommodates the newer, larger souvenir cups that are driving concession revenue.”

This new product also leverages Branded Seats’ streamlined manufacturing process, allowing for faster production and cost savings—benefits that are passed directly on to its clients. The result is a high-quality, ready-to-install cupholder that meets budget requirements without sacrificing performance or design.

Let’s talk about elevating your fan experience!

Continued Venue Innovation: The SmartGraphic Only from Branded Seats

In a world where stadium advertising is often stuck in the past—peeling stickers, outdated signage, and static placements—Branded Seats is redefining the game with our one-of-a-kind SmartGraphic system.

At the heart of this innovation is a durable plastic advertising insert designed to do it all:

✅ Tamper-resistant

✅ Available NFC technology

✅ Reusable

✅ Updateable in seconds

✅ No ugly stickers

This SmartGraphic snaps seamlessly into the Branded Seats C100, C95, C80 and the R85 cupholder display or our unique SeatBack display, giving advertisers total flexibility. Our latest video shows just how fast and easy it is to swap graphics—perfect for last-minute promotions, sponsorship rotations, or real-time campaigns.

But the SmartGraphic doesn’t just sit pretty. It works hard behind the scenes with built-in compatibility for data capture and experimental marketing. We’re talking QR codes, NFC tags, and more—fully integrated and customizable.

Whether you're targeting fans during a game or activating multi-channel experiences across an entire season, the Branded Seats SmartGraphic gives you the power to pivot, track, and engage like never before.

And here’s the kicker:

This patented platform is only available at Branded Seats.

Covering All Your Venue Cupholder Needs—One Game-Changing Solution

Any Seat. Any Model. One Game-Changing Cupholder.

Looking to upgrade your venue with smarter seating solutions? Branded Seats cupholders are the ultimate add-on for stadium managers and seat manufacturers alike.

Universal Fit
Our modular bracket system integrates seamlessly with any seat company, any seat model—making installation simple, scalable, and efficient. One cupholder fits all.

New Revenue, Same Real Estate
Transform ordinary cupholders into branded ad spaces. Branded Seats lets you monetize a previously untapped asset, turning every drink holder into a marketing opportunity.

Data-Driven Fan Engagement
Beyond ads, our cupholders enable smart data collection—giving you actionable insights into fan preferences and behaviors. Tailor experiences. Drive loyalty. Win big.

Souvenir-Ready, Fan-Approved
Designed to perfectly fit branded souvenir cups, our cupholders add a layer of convenience and delight to every fan’s journey. It’s not just a drink holder—it’s part of the memory.

In a world where fan experience is everything, Branded Seats cupholders deliver:
Seamless integration
Revenue generation
Deeper engagement
Enhanced fan satisfaction

Let’s talk about elevating your next venue project.

Discover the World's Best Cupholders: A Game-Changer in Convenience and Advertising

When it comes to enjoying your favorite beverage, convenience and functionality are key. That's why we're thrilled to introduce the Branded Seats® CupHolders, a revolutionary solution that takes your cup-holding experience to a whole new level. With their patented design and innovative advertising features, these cupholders are simply in a league of their own.

Introducing the Branded Seats® CupHolders: At Branded Seats®, we pride ourselves on offering the finest cupholder solutions on the market. We currently provide two stand-alone cupholders and one cupholder retrofit, each equipped with our patented SnapGraphic advertising insert and 3D logo emblem. Let's delve into the remarkable advantages that set our cupholders apart from the competition.

Modular Design and Versatility: Our cupholders boast a modular design, ensuring compatibility with various seating options. Whether you're at a stadium, theater, or any other venue, these cupholders can be easily adjusted and mounted to cater to your seating requirements. With interchangeable bracket systems and a wall mount option, versatility is at your fingertips.

Ample Space and Special Cup Accommodation: Bid farewell to those frustrating moments when your beverage spills due to an ill-fitting cupholder. The Branded Seats® CupHolders feature a larger opening, designed to accommodate plus-sized phones and specialty souvenir cups such as Mason jars or team-branded cups. Enjoy your drink worry-free, knowing it's securely held in place.

Double the Branding Impact: Unlike ordinary cupholders adorned with stickers that fade and peel over time, our cupholders offer two branding opportunities. The SnapGraphic advertising insert allows for regular updates, ensuring a fresh and engaging experience for your customers. Additionally, the 3D logo emblem adds a touch of sophistication and permanence, leaving a lasting impression.

Discover the Models: Let's take a closer look at our cupholder offerings:

1. C100 / Stadium Cup Holder: Perfect for environments with ample legroom or ADA sections, the C100 is our largest cupholder. Its adjustable tilt feature ensures your drink sits more vertically, preventing accidental spills. This model's versatility is unmatched, with modular design options and a wall mount alternative for added convenience.

2. C95 / Stadium Cup Holder: Designed specifically for rail-style seating arrangements, the C95 combines a slim profile with patented features. This cupholder effortlessly accommodates larger souvenir cups, catering to the evolving preferences of fans and customers. Just like the C100, it offers modular design flexibility and the option for wall mounting.

3. R85 / Retrofit Cup Holder: If you're looking for a cost-effective and time-saving solution, the R85 retrofit cup holder is your answer. Easily installed in seconds, it covers up faded cup holders and eliminates unsightly stickers. Personalize the R85 with a wide range of color options, including an accent color for the custom emblem. Your venue or sponsor can have a fully customized SnapGraphic, allowing for impactful branding in full color.

Upgrade your cupholder experience with the Branded Seats® CupHolders and discover the world's best cupholders, hands down. With their modular design, accommodating size, and innovative branding opportunities, these cupholders are sure to enhance both customer satisfaction and advertising impact. Don't miss the chance to explore our brochure, attached with this blog post, for a closer look at these remarkable cupholders. Cheers to convenience, durability, and effective branding - all in one outstanding product!

Revolutionizing CupHolders for All Sizes, Including Souvenir Cups

At Branded Seats, we understand the challenges faced by stadiums and event venues when it comes to CupHolder branding. Outdated stickers can be a nightmare to replace, especially when they have been weathered by the sun and power washed to shreds. That's why we decided to create something different

Designed and manufactured in the USA, our innovative solution revolutionizes CupHolders, providing seamless compatibility with cups of all sizes, including beloved souvenir cups. Say goodbye to the hassle of outdated stickers and welcome a new era of efficient and effective CupHolder branding.

The CupHolder Display: A Game-Changing In-Seat Branding Solution

Our CupHolder Display is the result of extensive research and development, driven by a passion for improving cup holder advertising. Here's what sets it apart:

1. Versatile Design: With the C100 and the C95 our CupHolder Displays accommodates cups of various sizes and shapes. From regular beverages to oversized souvenir cups, our product ensures a secure fit, delivering consistent branding opportunities. The C100, in specific, is our largest CupHolder and works great when there is plenty of leg room or in the ADA section. Its adjustable tilt allows beverages to sit more vertically eliminating the possibility of spilling $3 of your $15 drink. Additionally, its modular design and interchangeable bracket systems allow for multiple seating options including a wall mounting. On the other hand, the C95 contains the same modular design and system but is specifically designed for rail-style seating and offers a slim profile while maintaining its patented features.

2. Durability at its Best: Unlike traditional stickers that fade and deteriorate over time, our CupHolder Display is built to withstand harsh outdoor conditions. Made with weather-resistant materials, it guarantees longevity, preserving the integrity of your branding efforts.

3. Simple Installation and Maintenance: Updating branding messages is now a breeze. Our CupHolder Display allows for quick and hassle-free installation, eliminating the painstaking task of removing old stickers. Maintenance is efficient, saving you time and effort while ensuring polished advertising displays.

4. Unleash Creativity: With the CupHolder Display, you have the freedom to explore new and imaginative branding opportunities. Let your creativity shine by incorporating dynamic visuals, interactive elements, and captivating designs that leave a lasting impression on your audience.

At Branded Seats, our mission is clear: to provide stadiums and event venues with innovative in-seat marketing solutions. With our CupHolder Display, we have reimagined CupHolder branding, making it effortless to accommodate cups of all sizes, including treasured souvenir cups. 

Choose Branded Seats and unlock the full potential of your CupHolders as powerful marketing assets. Experience the durability, versatility, and ease of installation and maintenance that our CupHolder Display offers. Let your branding efforts soar to new heights and captivate your audience with consistent and memorable messaging.

Upgrade your CupHolders and ultimately your fan experience with Branded Seats today and discover a world of endless branding possibilities that cater to cups of all sizes.

SNAPGRAPHIC IS OUR SECRET SAUCE

SnapGraphic Is Our Secret Sauce 🎯

Patented updatable advertising technology that is tamper resistant and changes out in seconds. This reusable plastic insert can be used for branding and will enhance the fan experience with safety messaging, concession ordering and delivery, QR codes with data capture, product marketing, event promotions, pour rights, team branding, and stadium naming rights. #nostickers #brandyourseats

DETAILS:

https://www.brandedseats.com/snapgraphic

Trust Your Souvenir Cups with Branded Seats Cupholders

Trust Your Souvenir Cups with Branded Seats Cupholders

Did you know... Branded Seats cupholder models c100 and c95 hold larger souvenir cups and include quick change {snapgraphic} plastic advertising insert, custom color 3D logo emblem and UV-resistant plastic. https://www.brandedseats.com/new-cupholder

c95 venue cupholder by Branded Seats