Naked, Defined: Branded Seats Unveils New Cupholder with No Logos, Just Flexibility

At Branded Seats, innovation doesn’t always mean adding more—it can also mean stripping things back. Our newest release is proof that sometimes, less really is more.

Introducing the Naked C80 Cupholder: a clean, sleek, and cost-effective option for venues that want premium seating accessories without the commitment to sponsorship or graphics. This minimalist cupholder is “naked” by design—no 3D logos, no SnapGraphics, no frills. Just the same high-quality engineering you expect from Branded Seats, reimagined for ultimate flexibility.

Why Go Naked?

In the stadium and arena world, budgets, aesthetics, and advertising strategies vary widely. The Naked Cupholder gives venues a durable, modern solution that fits any seat type while keeping costs down and options open.

Key Benefits of the Naked C80 Cupholder:

• ✅ Sleek, low-profile design for enhanced leg room

• ✅ Durable materials built for long-term performance

• ✅ Cost-effective alternative to fully branded models

• ✅ Compatible with all seat types

• ✅ Custom color options to match team or venue branding

• ✅ Branding-free for minimalist or transitional setups

Whether you’re outfitting a new stadium section or refreshing legacy seating, the Naked Cupholder offers a smart, budget-friendly solution without sacrificing quality.

Ready to embrace the simplicity of being “naked”? Reach out to our team to learn more or request a sample.

Q&A – Naked vs. Branded Cupholders What’s the difference between the Naked and Branded cupholders?

Q&A – Naked vs. Branded Cupholders

What’s the difference between the Naked and Branded cupholders?
The Naked cupholder offers a more budget-friendly option while maintaining the same sleek design language as the Branded version. Both accommodate larger souvenir cups and 1L bottles of water. The Branded cupholder includes a plastic SnapGraphic insert for sponsorships and a 3D logo emblem for enhanced branding opportunities. Both models are available in custom colors to match your team or venue.

Can you advertise on the Naked cupholder?
Yes, advertising is possible with a front-surface sticker. However, if advertising is a priority, we recommend the C95 or C100 Branded cupholders for built-in sponsorship features.

Does the Naked version include a 3D logo emblem?
No, the 3D logo emblem is exclusive to the Branded cupholder.

How are these cupholders mounted?
We offer two mounting options: a molded-in bracket or our modular Uni-Fit bracket system.

How do I know if this cupholder fits my seats?
Easy—just reach out! We work with all seat models and manufacturers.

What’s the price difference?
The Naked cupholder is approximately 40% less than the fully Branded version.

Are custom colors available?
Yes, both models can be customized to match your team or venue colors.

What’s the turnaround time?
Depending on your seat layout and our current stock, lead time is typically 4 to 6 weeks.

Is there a size difference?
Both have a slim profile, though the Naked version is slightly more compact.

What are the installation options?
We offer full turnkey service—from design to final installation—or we can drop ship for venue or seating partner installation.

Naked or Branded — We've Got You Covered! Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Naked or Branded — We've Got You Covered!
Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Branded Seats is proud to introduce the newest addition to its innovative product lineup for venues: the C80 “Naked” Cupholder. Designed without branding, the Naked C80 delivers the same premium quality and performance Branded Seats is known for—at a more accessible price point.

✅ Key Features & Benefits of the C80 “Naked” Cupholder:

• Affordable entry point with modern design aesthetics and premium quality

• Designed for oversized souvenir cups and 1L bottles of water

• Sleek, slim profile that allows for more leg room

• Premium materials for long-term durability

• Custom color options to match any venue or team colors

• Universal fit — compatible with all seat manufacturers and seat models

“This product rounds out our cupholder lineup and fills a need we’ve heard time and time again,” said Shad Bruce, Founding Partner of Branded Seats. “Clients asked for an affordable option, and we’re proud to deliver. Now, venues can choose between Branded or Naked—without sacrificing quality or innovation. In addition, the C80 accommodates the newer, larger souvenir cups that are driving concession revenue.”

This new product also leverages Branded Seats’ streamlined manufacturing process, allowing for faster production and cost savings—benefits that are passed directly on to its clients. The result is a high-quality, ready-to-install cupholder that meets budget requirements without sacrificing performance or design.

Let’s talk about elevating your fan experience!

Continued Venue Innovation: The SmartGraphic Only from Branded Seats

In a world where stadium advertising is often stuck in the past—peeling stickers, outdated signage, and static placements—Branded Seats is redefining the game with our one-of-a-kind SmartGraphic system.

At the heart of this innovation is a durable plastic advertising insert designed to do it all:

✅ Tamper-resistant

✅ Available NFC technology

✅ Reusable

✅ Updateable in seconds

✅ No ugly stickers

This SmartGraphic snaps seamlessly into the Branded Seats C100, C95, C80 and the R85 cupholder display or our unique SeatBack display, giving advertisers total flexibility. Our latest video shows just how fast and easy it is to swap graphics—perfect for last-minute promotions, sponsorship rotations, or real-time campaigns.

But the SmartGraphic doesn’t just sit pretty. It works hard behind the scenes with built-in compatibility for data capture and experimental marketing. We’re talking QR codes, NFC tags, and more—fully integrated and customizable.

Whether you're targeting fans during a game or activating multi-channel experiences across an entire season, the Branded Seats SmartGraphic gives you the power to pivot, track, and engage like never before.

And here’s the kicker:

This patented platform is only available at Branded Seats.

Covering All Your Venue Cupholder Needs—One Game-Changing Solution

Any Seat. Any Model. One Game-Changing Cupholder.

Looking to upgrade your venue with smarter seating solutions? Branded Seats cupholders are the ultimate add-on for stadium managers and seat manufacturers alike.

Universal Fit
Our modular bracket system integrates seamlessly with any seat company, any seat model—making installation simple, scalable, and efficient. One cupholder fits all.

New Revenue, Same Real Estate
Transform ordinary cupholders into branded ad spaces. Branded Seats lets you monetize a previously untapped asset, turning every drink holder into a marketing opportunity.

Data-Driven Fan Engagement
Beyond ads, our cupholders enable smart data collection—giving you actionable insights into fan preferences and behaviors. Tailor experiences. Drive loyalty. Win big.

Souvenir-Ready, Fan-Approved
Designed to perfectly fit branded souvenir cups, our cupholders add a layer of convenience and delight to every fan’s journey. It’s not just a drink holder—it’s part of the memory.

In a world where fan experience is everything, Branded Seats cupholders deliver:
Seamless integration
Revenue generation
Deeper engagement
Enhanced fan satisfaction

Let’s talk about elevating your next venue project.

Revolutionizing CupHolders for All Sizes, Including Souvenir Cups

At Branded Seats, we understand the challenges faced by stadiums and event venues when it comes to CupHolder branding. Outdated stickers can be a nightmare to replace, especially when they have been weathered by the sun and power washed to shreds. That's why we decided to create something different

Designed and manufactured in the USA, our innovative solution revolutionizes CupHolders, providing seamless compatibility with cups of all sizes, including beloved souvenir cups. Say goodbye to the hassle of outdated stickers and welcome a new era of efficient and effective CupHolder branding.

The CupHolder Display: A Game-Changing In-Seat Branding Solution

Our CupHolder Display is the result of extensive research and development, driven by a passion for improving cup holder advertising. Here's what sets it apart:

1. Versatile Design: With the C100 and the C95 our CupHolder Displays accommodates cups of various sizes and shapes. From regular beverages to oversized souvenir cups, our product ensures a secure fit, delivering consistent branding opportunities. The C100, in specific, is our largest CupHolder and works great when there is plenty of leg room or in the ADA section. Its adjustable tilt allows beverages to sit more vertically eliminating the possibility of spilling $3 of your $15 drink. Additionally, its modular design and interchangeable bracket systems allow for multiple seating options including a wall mounting. On the other hand, the C95 contains the same modular design and system but is specifically designed for rail-style seating and offers a slim profile while maintaining its patented features.

2. Durability at its Best: Unlike traditional stickers that fade and deteriorate over time, our CupHolder Display is built to withstand harsh outdoor conditions. Made with weather-resistant materials, it guarantees longevity, preserving the integrity of your branding efforts.

3. Simple Installation and Maintenance: Updating branding messages is now a breeze. Our CupHolder Display allows for quick and hassle-free installation, eliminating the painstaking task of removing old stickers. Maintenance is efficient, saving you time and effort while ensuring polished advertising displays.

4. Unleash Creativity: With the CupHolder Display, you have the freedom to explore new and imaginative branding opportunities. Let your creativity shine by incorporating dynamic visuals, interactive elements, and captivating designs that leave a lasting impression on your audience.

At Branded Seats, our mission is clear: to provide stadiums and event venues with innovative in-seat marketing solutions. With our CupHolder Display, we have reimagined CupHolder branding, making it effortless to accommodate cups of all sizes, including treasured souvenir cups. 

Choose Branded Seats and unlock the full potential of your CupHolders as powerful marketing assets. Experience the durability, versatility, and ease of installation and maintenance that our CupHolder Display offers. Let your branding efforts soar to new heights and captivate your audience with consistent and memorable messaging.

Upgrade your CupHolders and ultimately your fan experience with Branded Seats today and discover a world of endless branding possibilities that cater to cups of all sizes.

INTRODUCING THE C95 - BRANDED SEATS NEWEST STADIUM CUPHOLDER FOR RAIL MOUNTED SEATS

SAN DIEGO, California, JULY 18, 2022: Stadiums, Sports Venues and Architects now have more options when selecting cupholders for their fans. Branded Seats® has begun manufacturing the new C95 cupholder at its US-based facility just in time for its debut at a university in Virginia. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising utilizing the patented SnapGraphic plastic insert. In addition, there is the 3D emblem which can be molded in an accent color.  

According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”

The Branded Seats® C95 cupholder samples will be available this week at the IAVM Convention in Phoenix, Arizona.

The C95 cupholder model is the latest addition to the Branded Seats® product lineup which includes the C100 cupholder,  R85 cupholder retrofit, and the SeatBack Display. The R85 cupholder retrofit updates existing faded and peeling Caddy4 cupholders in seconds to make them look new again.

**Rendering and final prototype pictures below

C95 Product Video: https://youtu.be/Whk5wtA_heU

Branded Seats® introduces the all-new C95 stadium cupholder. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising

 Branded Seats® products continue to lead with award-winning design and innovation such as:

• •Updatable SnapGraphic advertising insert without using UGLY STICKERS

• •Two branding opportunities: SnapGraphic insert + 3D emblem

• •Larger size to hold souvenir cups (ie: Mason jar pictured) 

SNAPGRAPHIC EXPLAINED.... NO MORE UGLY STICKERS

What is a SnapGraphic and why it's different?
This patented product goes way beyond the old advertising stickers and solves the challenges of updating and maintaining stadium cupholders.
• It is NOT a sticker
• It is made from semi-rigid plastic
• It is weather-resistant and updates in seconds
• It is interchangeable with all of the Branded Seats™ products
• The graphics are vandal resistant because they are reverse printed on clear plastic
• They last longer and maintain their clean look through high pressure power-washings and day-to-day wear and tear

Located less than two feet from target audiences, the SnapGraphic provides effective, value-added sponsorship opportunities that are customizable, easy to update, and enhance the appearance of the venue environment.

Branded Seat® is excited to offer creative in-seat advertising solutions that generate new sponsorship and revenue opportunities for franchises and venues.

SnapGraphics are included with all Branded Seats® orders!

BRANDED SEATS ANNOUNCES NEW STADIUM CUPHOLDER THAT EXPANDS ITS POPULAR REVENUE GENERATING LINEUP

SAN DIEGO, California, AUGUST 1, 2021: Stadium and sports venues will now have more options when selecting cupholders for their fans. This month, Branded Seats® introduces the all-new C95 cupholder. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising utilizing the patented SnapGraphic plastic insert. In addition, there is the 3D emblem which can be molded in an accent color, and maybe the most important fact is that the C95 cupholder has the ability to hold larger souvenir cups.

The C95 cupholder model is the latest addition to the Branded Seats® product lineup which includes the C100 cupholder, CR4 cupholder retrofit, and the SeatBack Display. The CR4 cupholder retrofit updates existing faded and peeling Caddy4 cupholders in seconds to make them look new again.

The Branded Seats® C95 cupholder will be unveiled for the first time on Tuesday, August 3, 2021, at the IAVM Convention in Atlanta Georgia.

Branded Seats® products continue to lead with award-winning design and innovation such as:

• Updatable SnapGraphic advertising insert without using UGLY STICKERS

• Two branding opportunities: SnapGraphic insert + 3D emblem

• Larger size to hold souvenir cups (ie: Mason jar pictured) 

Product Video: https://youtu.be/Whk5wtA_heU

Branded Seats® New C95 Stadium Cupholder

Branded Seats Products Made and Sourced in the USA

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

2020 ALSD Spotlight Award

Thank you Association of Luxury Suite Directors (ALSD) for honoring us with a 2020 ALSD Spotlight Award!!

Category / Award - 2020 Premium Furniture, Fixtures, & Equipment

Heinz Field

Covid-19 Statement

During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned

We are in this together!!

The Branded Seats® Team