Covering All Your Venue Cupholder Needs—One Game-Changing Solution

Any Seat. Any Model. One Game-Changing Cupholder.

Looking to upgrade your venue with smarter seating solutions? Branded Seats cupholders are the ultimate add-on for stadium managers and seat manufacturers alike.

Universal Fit
Our modular bracket system integrates seamlessly with any seat company, any seat model—making installation simple, scalable, and efficient. One cupholder fits all.

New Revenue, Same Real Estate
Transform ordinary cupholders into branded ad spaces. Branded Seats lets you monetize a previously untapped asset, turning every drink holder into a marketing opportunity.

Data-Driven Fan Engagement
Beyond ads, our cupholders enable smart data collection—giving you actionable insights into fan preferences and behaviors. Tailor experiences. Drive loyalty. Win big.

Souvenir-Ready, Fan-Approved
Designed to perfectly fit branded souvenir cups, our cupholders add a layer of convenience and delight to every fan’s journey. It’s not just a drink holder—it’s part of the memory.

In a world where fan experience is everything, Branded Seats cupholders deliver:
Seamless integration
Revenue generation
Deeper engagement
Enhanced fan satisfaction

Let’s talk about elevating your next venue project.

SNAPGRAPHIC IS OUR SECRET SAUCE

SnapGraphic Is Our Secret Sauce 🎯

Patented updatable advertising technology that is tamper resistant and changes out in seconds. This reusable plastic insert can be used for branding and will enhance the fan experience with safety messaging, concession ordering and delivery, QR codes with data capture, product marketing, event promotions, pour rights, team branding, and stadium naming rights. #nostickers #brandyourseats

DETAILS:

https://www.brandedseats.com/snapgraphic

Trust Your Souvenir Cups with Branded Seats Cupholders

Trust Your Souvenir Cups with Branded Seats Cupholders

Did you know... Branded Seats cupholder models c100 and c95 hold larger souvenir cups and include quick change {snapgraphic} plastic advertising insert, custom color 3D logo emblem and UV-resistant plastic. https://www.brandedseats.com/new-cupholder

c95 venue cupholder by Branded Seats

CUPHOLDERS, WE HAVE YOU COVERED!

CUPHOLDERS, WE HAVE YOU COVERED!

Venue Cupholders:
We have you covered with Different Sizes, Branded, Naked or even a Custom Design for your venue. Our patented snapgraphic advertising technology allows for updates in seconds without the use of ugly stickers. Branded Seats cupholder features: Quick change {snapgraphic} plastic advertising insert, Custom color 3D logo emblem, UV-resistant plastic and ink, Fits larger souvenir cups *c100 and c95, retail team or themed options available, and no ugly stickers.

*Featured in Stadia Magazine

The SnapGraphic Is Our Secret Sauce:
Patented updatable advertising technology that is tamper resistant and changes out in seconds. This reusable plastic advertising insert can be used for branding and will enhance the fan experience with safety messaging, concession ordering and delivery, QR codes with data capture, product marketing, event promotions, pour rights, team branding, and stadium naming rights. The snapgraphic will hold up to sun's UV rays and is power wash safe.

Snapgraphic Insert - Easy Installation

ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL-STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

SAN DIEGO, California, October 11, 2022: Branded Seats announces its first installation of the new C95 cup holder for Old Dominion University (ODU) in Virginia. The installation of over 5,000 cupholders was completed in two days and integrated well with the Camatic rail-style seats that were installed in 2019. 

ODU opted not to install cup holders when the seats were initially installed, then COVID hit. During the COVID downtime Branded Seats, utilized its product design talents and continued with product development by working through several product extensions. This product was a priority since rail-style seating has become more popular over the past few years. Once under contract with ODU, the manufacturing, delivery, and installation was completed in less than five weeks at the Branded Seats US-based manufacturing facility.

According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”

The C95 cup holder utilizes all of their award-winning and patented product features including updateable advertising, utilizing the SnapGraphic plastic insert. In addition, there is the 3D logo emblem which can be molded in an accent color.  

About Branded Seats: Branded Seat® offers a full line of cupholder and seat marketing solutions for franchises, venues, and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest to the fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633.

Stadia Magazine: Custom cupholders installed at Old Dominion University’s S.B. Ballard Stadium

Linktree: https://linktr.ee/brandedseats

CONTACT: Sandy Bruce sandyb@brandedseats.com

INTRODUCING THE C95 - BRANDED SEATS NEWEST STADIUM CUPHOLDER FOR RAIL MOUNTED SEATS

SAN DIEGO, California, JULY 18, 2022: Stadiums, Sports Venues and Architects now have more options when selecting cupholders for their fans. Branded Seats® has begun manufacturing the new C95 cupholder at its US-based facility just in time for its debut at a university in Virginia. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising utilizing the patented SnapGraphic plastic insert. In addition, there is the 3D emblem which can be molded in an accent color.  

According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”

The Branded Seats® C95 cupholder samples will be available this week at the IAVM Convention in Phoenix, Arizona.

The C95 cupholder model is the latest addition to the Branded Seats® product lineup which includes the C100 cupholder,  R85 cupholder retrofit, and the SeatBack Display. The R85 cupholder retrofit updates existing faded and peeling Caddy4 cupholders in seconds to make them look new again.

**Rendering and final prototype pictures below

C95 Product Video: https://youtu.be/Whk5wtA_heU

Branded Seats® introduces the all-new C95 stadium cupholder. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising

 Branded Seats® products continue to lead with award-winning design and innovation such as:

• •Updatable SnapGraphic advertising insert without using UGLY STICKERS

• •Two branding opportunities: SnapGraphic insert + 3D emblem

• •Larger size to hold souvenir cups (ie: Mason jar pictured) 

BRANDED SEATS ANNOUNCES NEW STADIUM CUPHOLDER THAT EXPANDS ITS POPULAR REVENUE GENERATING LINEUP

SAN DIEGO, California, AUGUST 1, 2021: Stadium and sports venues will now have more options when selecting cupholders for their fans. This month, Branded Seats® introduces the all-new C95 cupholder. This line extension works well in tight seating envelopes which include the popular rail-style seat systems. The C95 continues to offer its award-winning product features including the integration of updateable advertising utilizing the patented SnapGraphic plastic insert. In addition, there is the 3D emblem which can be molded in an accent color, and maybe the most important fact is that the C95 cupholder has the ability to hold larger souvenir cups.

The C95 cupholder model is the latest addition to the Branded Seats® product lineup which includes the C100 cupholder, CR4 cupholder retrofit, and the SeatBack Display. The CR4 cupholder retrofit updates existing faded and peeling Caddy4 cupholders in seconds to make them look new again.

The Branded Seats® C95 cupholder will be unveiled for the first time on Tuesday, August 3, 2021, at the IAVM Convention in Atlanta Georgia.

Branded Seats® products continue to lead with award-winning design and innovation such as:

• Updatable SnapGraphic advertising insert without using UGLY STICKERS

• Two branding opportunities: SnapGraphic insert + 3D emblem

• Larger size to hold souvenir cups (ie: Mason jar pictured) 

Product Video: https://youtu.be/Whk5wtA_heU

Branded Seats® New C95 Stadium Cupholder

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

Can you imagine updating 20,000 cupholders with 20 people in 12 hours? That is exactly what Branded Seats® did and everything went perfectly as planned. This major league venue had a naming rights change which affected every cupholder. The stadium cupholder retrofit was the perfect product to quickly update the aded / peeling caddy4 cupholders. This update gave 2 new branding opportunities which included the 3D emblem and the interchangeable SnapGraphic advertising insert.

The installation worked like this:

• Cupholder retrofit product arrived “loaded/branded” and was distributed across the concourse

• The installation team was divided into 3 groups

• Placing the retrofit over their current caddy4 cupholder

• Placing the locking disc inside the cupholder

• Locking the disc into place with our Branded Seats® installation tool

This easy update covered the old sponsor stickers and expanded the revenue-generating opportunity in the area closest to fans! Keep corporate partner’s branding looking fresh while elevating the marketing engagement with the patented SnapGraphic technology.

It’s time to Brand YOUR Seats!!

CUPHOLDER RETROFIT FAQ's

Frequently Asked Questions about our Cupholder Retrofit

Is this product a standalone cupholder? No, It is designed to retrofit the Caddy4 cup holder

How do we know if we are a good fit for this product? If your facility currently has Caddy4 cup holders, this is perfect

Why would we order this retrofit product instead of your standard cupholder? If your existing Caddy4 cupholder is structurally sound, our retrofit covers up the ugly stickers and makes them look new again. This product installs in seconds which reduces labor costs. The installation of our retrofit product does not require the removal of any seat hardware or the use of power tools.

Does the old cupholder remain? Yes, and it will look brand new in seconds

How does this product install? Our patented attachment method uses a locking disk in the bottom

How much of the old cupholder is still viewable? Not much at all, maybe 5%

What are the color options? Unlimited. We can match any color

How does the branded emblem work? We design and mold a custom 3D relief of your logo. It can even be in a different color than the main body

Where is the cupholder retrofit product manufactured? Designed and manufactured in California, USA.

Does this product use stickers? NO… it uses our patented SnapGraphic plastic insert for sponsorship

What if we don’t want to brand at this time? Easy, Leave off the SnapGraphic until you are ready

How does the snapgraphic change out? It can be changed out in seconds using our specialty tool. They are vandal-resistant, interchangeable, and reusable!

Can the snapgraphic branding piece be reused? Yes!!

Contact info@brandedseats.com for more product information and pricing.

Branded Seats Products Made and Sourced in the USA

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

2020 ALSD Spotlight Award

Thank you Association of Luxury Suite Directors (ALSD) for honoring us with a 2020 ALSD Spotlight Award!!

Category / Award - 2020 Premium Furniture, Fixtures, & Equipment

Heinz Field

Covid-19 Statement

During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned

We are in this together!!

The Branded Seats® Team