BRANDED SEATS® BREAKS OUT THE SECRET SAUCE AND LAUNCHES ITS NEW CUPHOLDER AT HEINZ FIELD

SAN DIEGO, California, September 12, 2019: Heinz Field Fans can now enjoy the game experience without worrying about their beverages spilling right in front of them. Branded Seats® just completed replacing 60,000 cupholders at this iconic venue. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled downward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had sponsorship stickers peeling off from power washing and weather elements over the years.

Branded Seats® was able to provide a solution just in time for the start of the 2019 season. This change out provided a new, refreshed look for Heinz Field while incorporating the following features:

• Adjustable tilt to hold the cupholder / beverage more vertical

• Larger size to hold souvenir cups (ie: Mason jar pictured)

• Two branding opportunities: SnapGraphic insert + Heinz Field dimensional logo

• Updatable SnapGraphic advertising insert without using UGLY STICKERS

According to Shad Bruce, Branded Seats® President, “This new cupholder provides an All-in-One solution and has been in development for the last three years. It fixes a variety of issues of the old units while improving the fan experience.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily without the use of ugly stickers.

About Branded Seats: Branded Seat® offers a full line of cup holder and seat marketing solutions for franchises, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633

BRANDED SEATS® AT HEINZ FIELD

Branded Seats® has just installed its latest innovation at Heinz Field. It's not just a CUP HOLDER, it's bigger, better and the only cup holder in the industry with these features...

• Modular design combined with our patented interchangeable insert
• Flexible mounting options to fit multiple seat styles and configurations
• Adjustable tilt to allow beverages to sit more vertical
• Larger size to hold souvenir cups (ie: Mason jar pictured)
• Two branding opportunities: SnapGraphic + dimensional logo emblem
• Closest advertising real estate to your fans
• Updatable SnapGraphic advertising insert without using UGLY STICKERS
• Larger opening, big enough to hold food cups and plus sized phones

#BrandedSeats #noUglyStickers #closestAD2yourFans #heinzfield

CUPHOLDER DISPLAY | HOW IT WORKS

Branded Seats™ patented invention has a tamper resistant snap lock that clips on to the existing cup holder. The retro-fit solution allows stadiums to choose between three new sponsorship/branding areas, which include a message at the top of the retrofit, an emblem that can be used for the team logo for website and molded in any color, or a main graphic panel that is fully update-able, and can be printed full-color on the reverse side of clear material. The retro-fit is applied without using stickers, and is currently developed to work with most stadium cup holders worldwide. Check out how our products and services can add value to your venue without the look of weathered, destroyed and unreadable stickers.

SEATBACK DISPLAY - NEWEST ADDITION TO OUR ADVERTISING LINE-UP

At Branded Seats™, we have been busy developing the newest addition to our all-star line-up of products. Branded Seats™ has created a new, patent pending  asset with the introduction of the SeatBack Display, which installs on the back of venue seats. The SeatBack Display utilizes the same weather resistant yet changeable full color snap graphic as our Cupholder Display to create a new branded environment at stadiums, arenas, and theaters for full seasons or jewel events.

The SeatBack Display offers the same great benefits as the Cupholder Display including:

• Additional brand opportunities for partners
• Increased sponsorship revenue
• Receive revenue for “empty” seats
• Operational messaging opportunity i.e. “Please use stairs in case of emergency.”
• Creates a fresh NEW look for venue
• Easily updated by staff

The SeatBack Display available with three customizable and tamper resistant emblems, and can be produced in any color to match your venue or team.

CUPHOLDER DISPLAY AT THE 83RD MLB ALL STAR GAME

Branded Seats™ is happy to announce completion of its first installation of CupHolder Displays at the Kansas City Royal’s Kaufmann Stadium.

Apart of  a larger agreement with the Kansas City Royals to install nearly 1,000 units of its patented in-seat advertising CupHolder Displays in Kauffman Stadium’s Diamond Club Box and Diamond Club Seats, the CupHolder Displays debuted at the 83rd MLB All Star Game.

In addition to the CupHolder Display, more than 1,200 units of Branded Seats™ signature product, the SeatBack Display, will be installed later this season, and another 5,000  displays will be installed before the start of the 2013 season. Check out the images below of the CupHolder Display to learn about how in-seat advertising displays can generate new revenue opportunities and create unique branding impressions for all corporate partners.  

Branded Seats lands contract to install Pepsi-branded cup holders at Kauffman Stadium

Stadium Cup Holder Advertising

Kansas City Royal's Kaufmann Stadium

Stadium Cup Holder Advertising

Kansas City Royals Kaufmann Stadium

Stadium Cup Holder Advertising

Kansas City Royals Kaufmann Stadium

CUPHOLDER DISPLAY RETROFIT SOLUTION

Cup holder sponsorships can be a valuable asset for both organizations and corporate sponsors. This seemingly small area has a surprising amount of advertising potential in a venue, and fans can’t help but notice. But if your cup holders have started to show the wear and tear of multiple sticker applications and use, the value of your sponsorship for the venue, sponsor, and fan may be diminishing.

After: the CupHolder Display completely covering up the old, worn out cup holder

Branded Seats™ has your solution. The patented design of our products adds more sponsorship areas and provides a fresh look for venues. The CupHolder Display which utilizes the SnapGraphic insert, provides a unique opportunity for an interchangeable, easy to install, effective advertising channel. This creates additional brand opportunities for partners, increased sponsorship revenue, and operational messaging opportunity. The CupHolder Display fits easily over the already installed cup holder that is currently in your venue on seating or railing, and will prevent any damage that stickers succumb to. The design provides this clean new look without having to order or install new cup holders.

The SnapGraphic is weather resistant, easy to update in any of Branded Seats™ products, and by reverse printing on the inside of a clear plastic insert, sponsor graphics and messaging last longer and maintain their clean look through power-washings and day-to-day wear and tear.  Placed less than two feet from target audiences, the SnapGraphic provides value added sponsorship opportunities that are customizable, easy to change, and enhance the appearance of the venue environment.

Check out our full product line on our website including the SeatBack Display, SeatBottom Display, and the revolutionary SnapGraphic.

Branded Seats™ can enhance your cup holders with an advertising solution that will never look like this.