Viewing entries tagged
cupholder replacement

LATEST CUPHOLDER SOLUTION AT HEINZ FIELD, JUST IN TIME FOR 2019 SEASON

LATEST CUPHOLDER SOLUTION AT HEINZ FIELD, JUST IN TIME FOR 2019 SEASON

What do you do when your venue has 60,000 cupholders that are old and faded with peeling stickers that do little to enhance the fan experience? Branded Seats® knows what to do and just launched a new product that solves all of these issues along with bringing life back to a lack luster seating environment.

When Heinz Field contacted Branded Seats®, we only had to see one picture of their existing cupholders to realize that there was a serious problem. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled down- ward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had ugly stickers peeling off from power washing and weather exposure over the years.

Heinz Field knew what they were looking for and gave our team a call. It had to be a different style of cupholder and solve specific issues in order to make their project a success. The new cupholders had to be molded in their custom yellow color, include updateable advertising, designed with a larger diameter to fit the popular souvenir cups and mount parallel with the ground so that your favorite beverage would not spill.

When Branded Seats® first discussed this project with Heinz Field there was some serious excitement that our latest innovation was in the final design / R&D phase and would be a great fit for their venue. Our product development over the past few years had evolved to not only provide an updateable advertising insert and 3D emblem on a stand alone cupholder, but a bracket system that would provide adjustable tilt that results in the cupholder being installed parallel with the ground and therefore holding beverages more vertical.

Heinz Field had an even bigger request, could we make the inside of the cupholder larger to accommodate the latest over-size souvenir cups? Well, fortunately we have in-house design and engineering capabilities and it was time to get busy considering the tight time frame of this project. After all, when you spend $18 for a drink and branded souvenir cup, you would like it to fit in the cupholder at your seat, right?

After a few design revisions, engineering analysis and rapid prototyping, the Branded Seats® “Big Daddy” stand alone cupholder came to life. Now it was time for production to begin.

Branded Seats® products are proudly designed and manufactured in the USA. In fact, all manufacturing and preassembly was com- pleted in Southern California. It took over 1,100 Hours to produce 60,000 pieces of the finished product. This included 53,000 lbs of raw material and UV color inhibitor. Loaded into over 860 boxes and a total of 6 Semis to transport the order to its final destination of Heinz Field in Pittsburgh, PA.

Before installation started, all of the old cupholders had to be removed. Considering that the old cupholders were on for over 17 years, this was a huge task. As cupholders were removed a new adjustable bracket was installed. Then the new cupholder snapped into place which was already loaded with the Heinz Field 3D emblem and the PRIDE snapgraphic advertising insert. According to Shad Bruce, Branded Seats® President, “Once the installation was underway, it went pretty smooth. It was incredible to see the before and after transformation.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily with- out the use of ugly stickers.

BRANDED SEATS BREAKS OUT THE SECRET SAUCE AND LAUNCHED ITS NEW CUPHOLDER AT HEINZ FIELD….

BRANDED SEATS AT HEINZ FIELD (MORE PICTURES)….

BRANDED SEATS® BREAKS OUT THE SECRET SAUCE AND LAUNCHES ITS NEW CUPHOLDER AT HEINZ FIELD

BRANDED SEATS® BREAKS OUT THE SECRET SAUCE AND LAUNCHES ITS NEW CUPHOLDER AT HEINZ FIELD

SAN DIEGO, California, October 2, 2019: Heinz Field Fans can now enjoy the game experience without worrying about their beverages spilling right in front of them. Branded Seats® just completed replacing 60,000 cupholders at this iconic venue. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled downward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had sponsorship stickers peeling off from power washing and weather elements over the years.

Branded Seats® was able to provide a solution just in time for the start of the 2019 season. This change out provided a new, refreshed look for Heinz Field while incorporating the following features:

  • Adjustable tilt to hold the cupholder / beverage more vertical

  • Larger size to hold souvenir cups (ie: Mason jar pictured)

  • Two branding opportunities: SnapGraphic insert + Heinz Field dimensional logo

  • Updatable SnapGraphic advertising insert without using UGLY STICKERS

According to Shad Bruce, Branded Seats® President, “This new cupholder provides an All-in-One solution and has been in development for the last three years. It fixes a variety of issues of the old units while improving the fan experience.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily without the use of ugly stickers.

About Branded Seats: Branded Seat® offers a full line of cup holder and seat marketing solutions for franchises, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633

BRANDED SEATS® AT HEINZ FIELD

BRANDED SEATS® AT HEINZ FIELD

Branded Seats® has just installed its latest innovation at Heinz Field. It's not just a CUP HOLDER, it's bigger, better and the only cup holder in the industry with these features...

• Modular design combined with our patented interchangeable insert
• Flexible mounting options to fit multiple seat styles and configurations
• Adjustable tilt to allow beverages to sit more vertical
• Larger size to hold souvenir cups (ie: Mason jar pictured)
• Two branding opportunities: SnapGraphic + dimensional logo emblem
• Closest advertising real estate to your fans
• Updatable SnapGraphic advertising insert without using UGLY STICKERS
• Larger opening, big enough to hold food cups and plus sized phones

#BrandedSeats #noUglyStickers #closestAD2yourFans #heinzfield

BRANDED SEATS™ CUPHOLDER DISPLAY....  HOW IT WORKS

BRANDED SEATS™ CUPHOLDER DISPLAY.... HOW IT WORKS

Branded Seats™ CupHolder Display installation is extremely easy with no power tools needed. The videos below show the stages of an installation. The product is like a sleeve that drops into place over the current cupholder, locks to secure and the snap graphic popped into place. 1,2,3… Done!!

Step 1: Staging, Set up

Step 2: Sleeve Drop in

Step 3: Disk lock to secure and lock into place

Step 4: Snap Graphic pops in and auto locks into place

Step 5: Completed Project

BRANDED SEATS® CUPHOLDER RETROFIT / BEFORE AND AFTER — AT PNC MUSIC PAVILLION

Branded Seats™ just completed an installation for Live Nation in Charlotte, North Carolina. This sponsorship opportunity was added to existing seats utilizing our patented CupHolder retrofit and full color SnapGraphic advertisement that can be easily interchanged. A custom logo emblem was molded in an accent creating a powerful branding element. Install took less than 5 seconds per seat. PNC Music Pavilion #BrandedSeats #NOuglystickers #closestAd2yourFans