The latest news from Branded Seats®.
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cupholder replacement
In stadiums and arenas, every inch matters. Branded Seats® folding cupholder provides a secure place for beverages when needed and folds away when not in use—creating a cleaner, more flexible seating environment while improving function and the overall fan experience.
Branded or “Naked”? Branded Seats® cupholders give venues the flexibility to choose. Both options deliver the same durable, stadium-ready design, while the Branded version adds interchangeable SnapGraphic® sponsor messaging and custom branding opportunities.
Branded Seats® rail-mount cupholders bring beverage convenience to areas where traditional cupholders may not work. Designed for ADA platforms, first rows, railings and other unique seating environments, they combine flexible mounting, large-cup capacity and SnapGraphic® branding opportunities in one versatile solution.
From branded and unbranded options to retrofit and custom designs, Branded Seats offers cupholder solutions for virtually any venue seating configuration. Our designs accommodate larger souvenir cups while providing durable, updateable SnapGraphic advertising without traditional stickers.
Branded Seats completed the installation of more than 5,000 C95 cupholders at Old Dominion University’s S.B. Ballard Stadium. Designed specifically for rail-style seating, the C95 accommodates larger souvenir cups while incorporating updateable SnapGraphic advertising and custom branding opportunities.
Branded Seats helped a major league venue update 20,000 existing cupholders in just 12 hours following a naming rights change. The retrofit transformed aging cupholders into fresh advertising assets with customizable 3D branding and interchangeable SnapGraphic inserts—without replacing the existing cupholders.
Frequently asked questions about the Branded Seats cupholder retrofit, including installation, compatibility, custom colors, branding options and SnapGraphic. Learn how existing Caddy4 cupholders can be refreshed in seconds without replacing the original cupholder.
Branded Seats is committed to designing, manufacturing and sourcing its products in the USA. From stadium cupholders and retrofits to in-seat marketing solutions, our American-made products help venues enhance the fan experience and create new revenue opportunities.
Branded Seats transformed the fan experience at Heinz Field with 60,000 custom stadium cupholders designed for larger souvenir cups, improved beverage stability and updateable SnapGraphic advertising. The project combined custom engineering, American manufacturing and large-scale installation in time for the 2019 season.
Branded Seats replaced 60,000 outdated cupholders at Heinz Field with a custom solution designed to improve the fan experience. Featuring adjustable positioning, room for larger souvenir cups and updateable SnapGraphic advertising, the new cupholders delivered a refreshed look and new branding opportunities throughout the stadium.
Branded Seats installed its innovative stadium cupholders at Heinz Field, combining larger capacity, flexible mounting and adjustable tilt with powerful in-seat branding. The custom cupholders feature dimensional logo emblems and updateable SnapGraphic advertising designed to put sponsor messaging closer to fans.
See how the Branded Seats CupHolder Display retrofit works—from staging to installation. The system installs over existing cupholders without power tools, creating a fast, simple way to refresh venue cupholders and add updateable SnapGraphic branding.
Branded Seats transformed existing cupholders at PNC Music Pavilion with its fast-install CupHolder Retrofit, creating a new sponsorship opportunity with interchangeable SnapGraphic advertising and custom 3D logo branding.
