Whether you're aiming to boost sponsor visibility or stick to budget-friendly basics, our Branded and Naked cupholders offer durable, sleek solutions for any venue. Same performance, different features—learn which fits your needs best.
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cupholder replacement
Upgrade your fan experience with our C100 rail-mounted cupholders—designed for ADA platforms, standing zones, and hard-to-reach areas. Built for oversized cups and branded visibility, these mounts bring function and sponsorship to the forefront.
CUPHOLDERS, WE HAVE YOU COVERED!
Venue Cupholders:
We have you covered with Different Sizes, Branded, Naked or even a Custom Design for your venue. Our patented snapgraphic advertising technology allows for updates in seconds without the use of ugly stickers. Branded Seats cupholder features: Quick change {snapgraphic} plastic advertising insert, Custom color 3D logo emblem, UV-resistant plastic and ink, Fits larger souvenir cups *c100 and c95, retail team or themed options available, and no ugly stickers.
The SnapGraphic Is Our Secret Sauce:
Patented updatable advertising technology that is tamper resistant and changes out in seconds. This reusable plastic advertising insert can be used for branding and will enhance the fan experience with safety messaging, concession ordering and delivery, QR codes with data capture, product marketing, event promotions, pour rights, team branding, and stadium naming rights. The snapgraphic will hold up to sun's UV rays and is power wash safe.
Snapgraphic Insert - Easy Installation
ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL-STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM
SAN DIEGO, California, October 11, 2022: Branded Seats announces its first installation of the new C95 cup holder for Old Dominion University (ODU) in Virginia. The installation of over 5,000 cupholders was completed in two days and integrated well with the Camatic rail-style seats that were installed in 2019.
ODU opted not to install cup holders when the seats were initially installed, then COVID hit. During the COVID downtime Branded Seats, utilized its product design talents and continued with product development by working through several product extensions. This product was a priority since rail-style seating has become more popular over the past few years. Once under contract with ODU, the manufacturing, delivery, and installation was completed in less than five weeks at the Branded Seats US-based manufacturing facility.
According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”
The C95 cup holder utilizes all of their award-winning and patented product features including updateable advertising, utilizing the SnapGraphic plastic insert. In addition, there is the 3D logo emblem which can be molded in an accent color.
About Branded Seats: Branded Seat® offers a full line of cupholder and seat marketing solutions for franchises, venues, and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest to the fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633.
Stadia Magazine: Custom cupholders installed at Old Dominion University’s S.B. Ballard Stadium
Linktree: https://linktr.ee/brandedseats
CONTACT: Sandy Bruce sandyb@brandedseats.com
20,000 Major League Stadium Cupholders Updated ~ In 12 Hours
Can you imagine updating 20,000 cupholders with 20 people in 12 hours? That is exactly what Branded Seats® did and everything went perfectly as planned. This major league venue had a naming rights change which affected every cupholder. The stadium cupholder retrofit was the perfect product to quickly update the aded / peeling caddy4 cupholders. This update gave 2 new branding opportunities which included the 3D emblem and the interchangeable SnapGraphic advertising insert.
The installation worked like this:
• Cupholder retrofit product arrived “loaded/branded” and was distributed across the concourse
• The installation team was divided into 3 groups
• Placing the retrofit over their current caddy4 cupholder
• Placing the locking disc inside the cupholder
• Locking the disc into place with our Branded Seats® installation tool
This easy update covered the old sponsor stickers and expanded the revenue-generating opportunity in the area closest to fans! Keep corporate partner’s branding looking fresh while elevating the marketing engagement with the patented SnapGraphic technology.
It’s time to Brand YOUR Seats!!
Frequently Asked Questions about our Cupholder Retrofit
Is this product a standalone cupholder? No, It is designed to retrofit the Caddy4 cup holder
How do we know if we are a good fit for this product? If your facility currently has Caddy4 cup holders, this is perfect
Why would we order this retrofit product instead of your standard cupholder? If your existing Caddy4 cupholder is structurally sound, our retrofit covers up the ugly stickers and makes them look new again. This product installs in seconds which reduces labor costs. The installation of our retrofit product does not require the removal of any seat hardware or the use of power tools.
Does the old cupholder remain? Yes, and it will look brand new in seconds
How does this product install? Our patented attachment method uses a locking disk in the bottom
How much of the old cupholder is still viewable? Not much at all, maybe 5%
What are the color options? Unlimited. We can match any color
How does the branded emblem work? We design and mold a custom 3D relief of your logo. It can even be in a different color than the main body
Where is the cupholder retrofit product manufactured? Designed and manufactured in California, USA.
Does this product use stickers? NO… it uses our patented SnapGraphic plastic insert for sponsorship
What if we don’t want to brand at this time? Easy, Leave off the SnapGraphic until you are ready
How does the snapgraphic change out? It can be changed out in seconds using our specialty tool. They are vandal-resistant, interchangeable, and reusable!
Can the snapgraphic branding piece be reused? Yes!!
Contact info@brandedseats.com for more product information and pricing.
Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.
During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned
We are in this together!!
The Branded Seats® Team
What do you do when your venue has 60,000 cupholders that are old and faded with peeling stickers that do little to enhance the fan experience? Branded Seats® knows what to do and just launched a new product that solves all of these issues along with bringing life back to a lack luster seating environment.
When Heinz Field contacted Branded Seats®, we only had to see one picture of their existing cupholders to realize that there was a serious problem. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled down- ward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had ugly stickers peeling off from power washing and weather exposure over the years.
Heinz Field knew what they were looking for and gave our team a call. It had to be a different style of cupholder and solve specific issues in order to make their project a success. The new cupholders had to be molded in their custom yellow color, include updateable advertising, designed with a larger diameter to fit the popular souvenir cups and mount parallel with the ground so that your favorite beverage would not spill.
When Branded Seats® first discussed this project with Heinz Field there was some serious excitement that our latest innovation was in the final design / R&D phase and would be a great fit for their venue. Our product development over the past few years had evolved to not only provide an updateable advertising insert and 3D emblem on a stand alone cupholder, but a bracket system that would provide adjustable tilt that results in the cupholder being installed parallel with the ground and therefore holding beverages more vertical.
Heinz Field had an even bigger request, could we make the inside of the cupholder larger to accommodate the latest over-size souvenir cups? Well, fortunately we have in-house design and engineering capabilities and it was time to get busy considering the tight time frame of this project. After all, when you spend $18 for a drink and branded souvenir cup, you would like it to fit in the cupholder at your seat, right?
After a few design revisions, engineering analysis and rapid prototyping, the Branded Seats® “Big Daddy” stand alone cupholder came to life. Now it was time for production to begin.
Branded Seats® products are proudly designed and manufactured in the USA. In fact, all manufacturing and preassembly was com- pleted in Southern California. It took over 1,100 Hours to produce 60,000 pieces of the finished product. This included 53,000 lbs of raw material and UV color inhibitor. Loaded into over 860 boxes and a total of 6 Semis to transport the order to its final destination of Heinz Field in Pittsburgh, PA.
Before installation started, all of the old cupholders had to be removed. Considering that the old cupholders were on for over 17 years, this was a huge task. As cupholders were removed a new adjustable bracket was installed. Then the new cupholder snapped into place which was already loaded with the Heinz Field 3D emblem and the PRIDE snapgraphic advertising insert. According to Shad Bruce, Branded Seats® President, “Once the installation was underway, it went pretty smooth. It was incredible to see the before and after transformation.”
Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily with- out the use of ugly stickers.
• BRANDED SEATS BREAKS OUT THE SECRET SAUCE AND LAUNCHED ITS NEW CUPHOLDER AT HEINZ FIELD….
SAN DIEGO, California, October 2, 2019: Heinz Field Fans can now enjoy the game experience without worrying about their beverages spilling right in front of them. Branded Seats® just completed replacing 60,000 cupholders at this iconic venue. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled downward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had sponsorship stickers peeling off from power washing and weather elements over the years.
Branded Seats® was able to provide a solution just in time for the start of the 2019 season. This change out provided a new, refreshed look for Heinz Field while incorporating the following features:
Adjustable tilt to hold the cupholder / beverage more vertical
Larger size to hold souvenir cups (ie: Mason jar pictured)
Two branding opportunities: SnapGraphic insert + Heinz Field dimensional logo
Updatable SnapGraphic advertising insert without using UGLY STICKERS
According to Shad Bruce, Branded Seats® President, “This new cupholder provides an All-in-One solution and has been in development for the last three years. It fixes a variety of issues of the old units while improving the fan experience.”
Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily without the use of ugly stickers.
About Branded Seats: Branded Seat® offers a full line of cup holder and seat marketing solutions for franchises, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633
Branded Seats® has just installed its latest innovation at Heinz Field. It's not just a CUP HOLDER, it's bigger, better and the only cup holder in the industry with these features...
• Modular design combined with our patented interchangeable insert
• Flexible mounting options to fit multiple seat styles and configurations
• Adjustable tilt to allow beverages to sit more vertical
• Larger size to hold souvenir cups (ie: Mason jar pictured)
• Two branding opportunities: SnapGraphic + dimensional logo emblem
• Closest advertising real estate to your fans
• Updatable SnapGraphic advertising insert without using UGLY STICKERS
• Larger opening, big enough to hold food cups and plus sized phones
#BrandedSeats #noUglyStickers #closestAD2yourFans #heinzfield
Branded Seats™ CupHolder Display installation is extremely easy with no power tools needed. The videos below show the stages of an installation. The product is like a sleeve that drops into place over the current cupholder, locks to secure and the snap graphic popped into place. 1,2,3… Done!!
Step 1: Staging, Set up
Step 2: Sleeve Drop in
Step 3: Disk lock to secure and lock into place
Step 4: Snap Graphic pops in and auto locks into place
Step 5: Completed Project