The latest news from Branded Seats®.
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cupholder branding
The right cupholder can do more than hold a drink. From creating new sponsorship revenue and increasing brand exposure to supporting fan engagement, Branded Seats® transforms an often-overlooked part of the seating environment into a valuable venue asset.
In stadiums and arenas, every inch matters. Branded Seats® folding cupholder provides a secure place for beverages when needed and folds away when not in use—creating a cleaner, more flexible seating environment while improving function and the overall fan experience.
Branded Seats® Folding CupHolder brings beverage convenience to retractable seating and tight-space environments. Already installed in a professional basketball arena, the innovative design folds away when not in use to improve row access and space flexibility while enhancing the fan experience.
Branded or “Naked”? Branded Seats® cupholders give venues the flexibility to choose. Both options deliver the same durable, stadium-ready design, while the Branded version adds interchangeable SnapGraphic® sponsor messaging and custom branding opportunities.
Branded Seats® rail-mount cupholders bring beverage convenience to areas where traditional cupholders may not work. Designed for ADA platforms, first rows, railings and other unique seating environments, they combine flexible mounting, large-cup capacity and SnapGraphic® branding opportunities in one versatile solution.
Branded Seats cupholders combine fan convenience with flexible in-seat advertising. With modular mounting options, larger cup capacity and updateable SnapGraphic advertising, our cupholder solutions are designed to fit a wide range of stadium and venue seating.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
SnapGraphic is the patented technology behind Branded Seats® updateable in-seat advertising. Durable, reusable and tamper-resistant, SnapGraphic lets venues change sponsor messaging in seconds while supporting QR codes, fan engagement, promotions, safety messaging and more.
Branded Seats was honored with a 2020 ALSD Spotlight Award in the Premium Furniture, Fixtures & Equipment category for its innovative stadium cupholder solution at Heinz Field.
Branded Seats and Caddy Products wrapped up 2019 at the MiLB Winter Meetings, showcasing innovative stadium cupholders, retrofit solutions and in-seat branding opportunities for baseball venues.
Branded Seats replaced 60,000 outdated cupholders at Heinz Field with a custom solution designed to improve the fan experience. Featuring adjustable positioning, room for larger souvenir cups and updateable SnapGraphic advertising, the new cupholders delivered a refreshed look and new branding opportunities throughout the stadium.
Branded Seats installed its innovative stadium cupholders at Heinz Field, combining larger capacity, flexible mounting and adjustable tilt with powerful in-seat branding. The custom cupholders feature dimensional logo emblems and updateable SnapGraphic advertising designed to put sponsor messaging closer to fans.
Branded Seats expanded its in-seat marketing lineup with the Bleacher Display while moving product design and manufacturing to the USA. The new solution brings updateable SnapGraphic branding, custom logo opportunities and improved seat numbering to bleacher-style seating.
Branded Seats partnered with the Kansas City Royals to bring Pepsi-branded cupholders to Kauffman Stadium, creating valuable in-seat sponsorship visibility and putting brand messaging directly in front of fans.
See how the Branded Seats CupHolder Display transforms existing stadium cupholders into valuable in-seat branding opportunities. The retrofit installs without stickers and provides customizable, updateable sponsorship messaging designed for durability and easy maintenance.
Turn seatbacks into valuable advertising space. The Branded Seats SeatBack Display creates customizable, updateable branding opportunities throughout stadiums, arenas and entertainment venues while helping generate additional sponsorship revenue.
Branded Seats made its MLB All-Star Game debut at Kauffman Stadium with branded CupHolder Displays, creating premium in-seat advertising opportunities for sponsors while enhancing the fan environment.
See how the Branded Seats CupHolder Retrofit transforms existing stadium cup holders with a secure, tamper-resistant design and customizable sponsorship branding—without stickers or replacing existing cup holders.
