Branded Seats replaced 60,000 outdated cupholders at Heinz Field with a custom solution designed to improve the fan experience. Featuring adjustable positioning, room for larger souvenir cups and updateable SnapGraphic advertising, the new cupholders delivered a refreshed look and new branding opportunities throughout the stadium.
Branded Seats installed its innovative stadium cupholders at Heinz Field, combining larger capacity, flexible mounting and adjustable tilt with powerful in-seat branding. The custom cupholders feature dimensional logo emblems and updateable SnapGraphic advertising designed to put sponsor messaging closer to fans.
Branded Seats expanded its in-seat marketing lineup with the Bleacher Display while moving product design and manufacturing to the USA. The new solution brings updateable SnapGraphic branding, custom logo opportunities and improved seat numbering to bleacher-style seating.
Branded Seats partnered with the Kansas City Royals to bring Pepsi-branded cupholders to Kauffman Stadium, creating valuable in-seat sponsorship visibility and putting brand messaging directly in front of fans.
See how the Branded Seats CupHolder Display transforms existing stadium cupholders into valuable in-seat branding opportunities. The retrofit installs without stickers and provides customizable, updateable sponsorship messaging designed for durability and easy maintenance.
Turn seatbacks into valuable advertising space. The Branded Seats SeatBack Display creates customizable, updateable branding opportunities throughout stadiums, arenas and entertainment venues while helping generate additional sponsorship revenue.
Branded Seats made its MLB All-Star Game debut at Kauffman Stadium with branded CupHolder Displays, creating premium in-seat advertising opportunities for sponsors while enhancing the fan environment.
Refresh aging stadium cup holders without replacing them. The Branded Seats CupHolder Display Retrofit covers worn or damaged cup holders while adding durable, interchangeable sponsorship branding and a fresh new look.
See how the Branded Seats CupHolder Retrofit transforms existing stadium cup holders with a secure, tamper-resistant design and customizable sponsorship branding—without stickers or replacing existing cup holders.