Revolutionizing CupHolders for All Sizes, Including Souvenir Cups

At Branded Seats, we understand the challenges faced by stadiums and event venues when it comes to CupHolder branding. Outdated stickers can be a nightmare to replace, especially when they have been weathered by the sun and power washed to shreds. That's why we decided to create something different

Designed and manufactured in the USA, our innovative solution revolutionizes CupHolders, providing seamless compatibility with cups of all sizes, including beloved souvenir cups. Say goodbye to the hassle of outdated stickers and welcome a new era of efficient and effective CupHolder branding.

The CupHolder Display: A Game-Changing In-Seat Branding Solution

Our CupHolder Display is the result of extensive research and development, driven by a passion for improving cup holder advertising. Here's what sets it apart:

1. Versatile Design: With the C100 and the C95 our CupHolder Displays accommodates cups of various sizes and shapes. From regular beverages to oversized souvenir cups, our product ensures a secure fit, delivering consistent branding opportunities. The C100, in specific, is our largest CupHolder and works great when there is plenty of leg room or in the ADA section. Its adjustable tilt allows beverages to sit more vertically eliminating the possibility of spilling $3 of your $15 drink. Additionally, its modular design and interchangeable bracket systems allow for multiple seating options including a wall mounting. On the other hand, the C95 contains the same modular design and system but is specifically designed for rail-style seating and offers a slim profile while maintaining its patented features.

2. Durability at its Best: Unlike traditional stickers that fade and deteriorate over time, our CupHolder Display is built to withstand harsh outdoor conditions. Made with weather-resistant materials, it guarantees longevity, preserving the integrity of your branding efforts.

3. Simple Installation and Maintenance: Updating branding messages is now a breeze. Our CupHolder Display allows for quick and hassle-free installation, eliminating the painstaking task of removing old stickers. Maintenance is efficient, saving you time and effort while ensuring polished advertising displays.

4. Unleash Creativity: With the CupHolder Display, you have the freedom to explore new and imaginative branding opportunities. Let your creativity shine by incorporating dynamic visuals, interactive elements, and captivating designs that leave a lasting impression on your audience.

At Branded Seats, our mission is clear: to provide stadiums and event venues with innovative in-seat marketing solutions. With our CupHolder Display, we have reimagined CupHolder branding, making it effortless to accommodate cups of all sizes, including treasured souvenir cups. 

Choose Branded Seats and unlock the full potential of your CupHolders as powerful marketing assets. Experience the durability, versatility, and ease of installation and maintenance that our CupHolder Display offers. Let your branding efforts soar to new heights and captivate your audience with consistent and memorable messaging.

Upgrade your CupHolders and ultimately your fan experience with Branded Seats today and discover a world of endless branding possibilities that cater to cups of all sizes.

CUPHOLDER RETROFIT FAQ's

Frequently Asked Questions about our Cupholder Retrofit

Is this product a standalone cupholder? No, It is designed to retrofit the Caddy4 cup holder

How do we know if we are a good fit for this product? If your facility currently has Caddy4 cup holders, this is perfect

Why would we order this retrofit product instead of your standard cupholder? If your existing Caddy4 cupholder is structurally sound, our retrofit covers up the ugly stickers and makes them look new again. This product installs in seconds which reduces labor costs. The installation of our retrofit product does not require the removal of any seat hardware or the use of power tools.

Does the old cupholder remain? Yes, and it will look brand new in seconds

How does this product install? Our patented attachment method uses a locking disk in the bottom

How much of the old cupholder is still viewable? Not much at all, maybe 5%

What are the color options? Unlimited. We can match any color

How does the branded emblem work? We design and mold a custom 3D relief of your logo. It can even be in a different color than the main body

Where is the cupholder retrofit product manufactured? Designed and manufactured in California, USA.

Does this product use stickers? NO… it uses our patented SnapGraphic plastic insert for sponsorship

What if we don’t want to brand at this time? Easy, Leave off the SnapGraphic until you are ready

How does the snapgraphic change out? It can be changed out in seconds using our specialty tool. They are vandal-resistant, interchangeable, and reusable!

Can the snapgraphic branding piece be reused? Yes!!

Contact info@brandedseats.com for more product information and pricing.

Branded Seats Products Made and Sourced in the USA

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

2020 ALSD Spotlight Award

Thank you Association of Luxury Suite Directors (ALSD) for honoring us with a 2020 ALSD Spotlight Award!!

Category / Award - 2020 Premium Furniture, Fixtures, & Equipment

Heinz Field

Covid-19 Statement

During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned

We are in this together!!

The Branded Seats® Team

LATEST CUPHOLDER SOLUTION AT HEINZ FIELD, JUST IN TIME FOR 2019 SEASON

What do you do when your venue has 60,000 cupholders that are old and faded with peeling stickers that do little to enhance the fan experience? Branded Seats® knows what to do and just launched a new product that solves all of these issues along with bringing life back to a lack luster seating environment.

When Heinz Field contacted Branded Seats®, we only had to see one picture of their existing cupholders to realize that there was a serious problem. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled down- ward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had ugly stickers peeling off from power washing and weather exposure over the years.

Heinz Field knew what they were looking for and gave our team a call. It had to be a different style of cupholder and solve specific issues in order to make their project a success. The new cupholders had to be molded in their custom yellow color, include updateable advertising, designed with a larger diameter to fit the popular souvenir cups and mount parallel with the ground so that your favorite beverage would not spill.

When Branded Seats® first discussed this project with Heinz Field there was some serious excitement that our latest innovation was in the final design / R&D phase and would be a great fit for their venue. Our product development over the past few years had evolved to not only provide an updateable advertising insert and 3D emblem on a stand alone cupholder, but a bracket system that would provide adjustable tilt that results in the cupholder being installed parallel with the ground and therefore holding beverages more vertical.

Heinz Field had an even bigger request, could we make the inside of the cupholder larger to accommodate the latest over-size souvenir cups? Well, fortunately we have in-house design and engineering capabilities and it was time to get busy considering the tight time frame of this project. After all, when you spend $18 for a drink and branded souvenir cup, you would like it to fit in the cupholder at your seat, right?

After a few design revisions, engineering analysis and rapid prototyping, the Branded Seats® “Big Daddy” stand alone cupholder came to life. Now it was time for production to begin.

Branded Seats® products are proudly designed and manufactured in the USA. In fact, all manufacturing and preassembly was com- pleted in Southern California. It took over 1,100 Hours to produce 60,000 pieces of the finished product. This included 53,000 lbs of raw material and UV color inhibitor. Loaded into over 860 boxes and a total of 6 Semis to transport the order to its final destination of Heinz Field in Pittsburgh, PA.

Before installation started, all of the old cupholders had to be removed. Considering that the old cupholders were on for over 17 years, this was a huge task. As cupholders were removed a new adjustable bracket was installed. Then the new cupholder snapped into place which was already loaded with the Heinz Field 3D emblem and the PRIDE snapgraphic advertising insert. According to Shad Bruce, Branded Seats® President, “Once the installation was underway, it went pretty smooth. It was incredible to see the before and after transformation.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily with- out the use of ugly stickers.

• BRANDED SEATS BREAKS OUT THE SECRET SAUCE AND LAUNCHED ITS NEW CUPHOLDER AT HEINZ FIELD….

• BRANDED SEATS AT HEINZ FIELD (MORE PICTURES)….

BRANDED SEATS® BREAKS OUT THE SECRET SAUCE AND LAUNCHES ITS NEW CUPHOLDER AT HEINZ FIELD

SAN DIEGO, California, October 2, 2019:​ ​ Heinz Field​ Fans can now enjoy the game experience without worrying about their beverages spilling right in front of them. ​Branded Seats®​ just completed replacing 60,000 cupholders at this iconic venue. Over the past 15 years at Heinz Field, fans have had challenges with cupholders that were too small, angled downward and had an open front that would allow beverages to spill. In addition, the cupholders were faded and had sponsorship stickers peeling off from power washing and weather elements over the years.

Branded Seats® was able to provide a solution just in time for the start of the 2019 season. This change out provided a new, refreshed look for Heinz Field while incorporating the following features:

• Adjustable tilt to hold the cupholder / beverage more vertical

• Larger size to hold souvenir cups (ie: Mason jar pictured)

• Two branding opportunities: SnapGraphic insert + Heinz Field dimensional logo

• Updatable SnapGraphic advertising insert without using UGLY STICKERS

According to Shad Bruce, Branded Seats® President, “This new cupholder provides an All-in-One solution and has been in development for the last three years. It fixes a variety of issues of the old units while improving the fan experience.”

Heinz Field used the PRIDE in Yourself, PRIDE in the GAME campaign on their cupholders throughout the stadium. This is an important message and the new Branded Seats® cupholders are the closest advertising space to the fans. Anytime during the season, this messaging can be interchanged or updated easily without the use of ugly stickers.

About Branded Seats:​ Br​anded Seat® offers a full line of cup holder and seat marketing solutions for franchises, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest fans. All products are designed and manufactured in the USA.​ For more information, visit ​www.brandedseats.com​ or call (855) 427-2633

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BRANDED SEATS® AT HEINZ FIELD

Branded Seats® has just installed its latest innovation at Heinz Field. It's not just a CUP HOLDER, it's bigger, better and the only cup holder in the industry with these features...

• Modular design combined with our patented interchangeable insert
• Flexible mounting options to fit multiple seat styles and configurations
• Adjustable tilt to allow beverages to sit more vertical
• Larger size to hold souvenir cups (ie: Mason jar pictured)
• Two branding opportunities: SnapGraphic + dimensional logo emblem
• Closest advertising real estate to your fans
• Updatable SnapGraphic advertising insert without using UGLY STICKERS
• Larger opening, big enough to hold food cups and plus sized phones

#BrandedSeats #noUglyStickers #closestAD2yourFans #heinzfield

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BRANDED SEATS® CUPHOLDER RETROFIT / BEFORE AND AFTER — AT PNC MUSIC PAVILLION

Branded Seats™ just completed an installation for Live Nation in Charlotte, North Carolina. This sponsorship opportunity was added to existing seats utilizing our patented CupHolder retrofit and full color SnapGraphic advertisement that can be easily interchanged. A custom logo emblem was molded in an accent creating a powerful branding element. Install took less than 5 seconds per seat. PNC Music Pavilion #BrandedSeats #NOuglystickers #closestAd2yourFans

HAVE YOU READ ABOUT WHAT THE KANSAS CITY ROYALS ARE DOING WITH BRANDED SEATS?

Have you heard about what Branded Seats is doing in Kauffman Stadium? The Sports Business Journal recently wrote about our latest news. Check out the article below to see how the Kansas City Royals  are using Branded Seats products in their stadium. 

Branded Seats lands contract to install Pepsi-branded cup holders at Kauffman Stadium

CUPHOLDER DISPLAY | HOW IT WORKS

Branded Seats™ patented invention has a tamper resistant snap lock that clips on to the existing cup holder. The retro-fit solution allows stadiums to choose between three new sponsorship/branding areas, which include a message at the top of the retrofit, an emblem that can be used for the team logo for website and molded in any color, or a main graphic panel that is fully update-able, and can be printed full-color on the reverse side of clear material. The retro-fit is applied without using stickers, and is currently developed to work with most stadium cup holders worldwide. Check out how our products and services can add value to your venue without the look of weathered, destroyed and unreadable stickers.

SEATBACK DISPLAY - NEWEST ADDITION TO OUR ADVERTISING LINE-UP

At Branded Seats™, we have been busy developing the newest addition to our all-star line-up of products. Branded Seats™ has created a new, patent pending  asset with the introduction of the SeatBack Display, which installs on the back of venue seats. The SeatBack Display utilizes the same weather resistant yet changeable full color snap graphic as our Cupholder Display to create a new branded environment at stadiums, arenas, and theaters for full seasons or jewel events.

The SeatBack Display offers the same great benefits as the Cupholder Display including:

• Additional brand opportunities for partners
• Increased sponsorship revenue
• Receive revenue for “empty” seats
• Operational messaging opportunity i.e. “Please use stairs in case of emergency.”
• Creates a fresh NEW look for venue
• Easily updated by staff

The SeatBack Display available with three customizable and tamper resistant emblems, and can be produced in any color to match your venue or team.