More than a decade after Branded Seats® was featured in the Phoenix Business Journal, an early idea for in-seat sponsorship has grown into a proven solution used in venues across the U.S. and internationally. A look back at where Branded Seats started—and how far the journey has come.
Branded Seats cupholders combine fan convenience with flexible in-seat advertising. With modular mounting options, larger cup capacity and updateable SnapGraphic advertising, our cupholder solutions are designed to fit a wide range of stadium and venue seating.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
SnapGraphic replaces traditional stadium advertising stickers with a durable, semi-rigid plastic insert that can be updated in seconds. Weather-resistant, tamper-resistant and reusable, it creates a flexible in-seat advertising platform for sponsorships, promotions, QR codes and venue messaging.