Branded Seats Latest Innovation Arrives Courtside

Branded Seats Latest Innovation Arrives Courtside

New product delivers convenience, flexibility, and a premium fan experience

San Diego, CA — October 23, 2025— Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding CupHolder, a breakthrough product recently installed at a West Coast NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding CupHolder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding CupHolder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cupholder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

Key Features & Benefits

• Folds up to create more legroom and easier row access
  

• Designed to help venues maximize space flexibility
  

• Accommodates larger souvenir cups and water bottles
  

• Molded in any custom color to match team or venue branding
  

• Edge-mounted design works with upholstered seats
  

“Having an NBA team implement this product right out of the gate shows the demand and value it brings,” said Shad Bruce, CEO at Branded Seats. “It solves real challenges for venues and enhances the fan experience with a simple, flexible solution.”

The Folding CupHolder expands Branded Seats growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cupholders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at (855) 427-2633 shadb@brandedseats.com

Naked or Branded — We've Got You Covered! Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Naked or Branded — We've Got You Covered!
Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Branded Seats is proud to introduce the newest addition to its innovative product lineup for venues: the C80 “Naked” Cupholder. Designed without branding, the Naked C80 delivers the same premium quality and performance Branded Seats is known for—at a more accessible price point.

✅ Key Features & Benefits of the C80 “Naked” Cupholder:

• Affordable entry point with modern design aesthetics and premium quality

• Designed for oversized souvenir cups and 1L bottles of water

• Sleek, slim profile that allows for more leg room

• Premium materials for long-term durability

• Custom color options to match any venue or team colors

• Universal fit — compatible with all seat manufacturers and seat models

“This product rounds out our cupholder lineup and fills a need we’ve heard time and time again,” said Shad Bruce, Founding Partner of Branded Seats. “Clients asked for an affordable option, and we’re proud to deliver. Now, venues can choose between Branded or Naked—without sacrificing quality or innovation. In addition, the C80 accommodates the newer, larger souvenir cups that are driving concession revenue.”

This new product also leverages Branded Seats’ streamlined manufacturing process, allowing for faster production and cost savings—benefits that are passed directly on to its clients. The result is a high-quality, ready-to-install cupholder that meets budget requirements without sacrificing performance or design.

Let’s talk about elevating your fan experience!