What could the future of the stadium experience look like at the seat? Digi-Screen by Branded Seats® is a concept exploring how digital technology could transform the seat into a connected touchpoint—bringing content, engagement and connectivity directly into the fan’s seating environment.
More than a decade after Branded Seats® was featured in the Phoenix Business Journal, an early idea for in-seat sponsorship has grown into a proven solution used in venues across the U.S. and internationally. A look back at where Branded Seats started—and how far the journey has come.
Branded Seats® rail-mount cupholders bring beverage convenience to areas where traditional cupholders may not work. Designed for ADA platforms, first rows, railings and other unique seating environments, they combine flexible mounting, large-cup capacity and SnapGraphic® branding opportunities in one versatile solution.
Branded Seats® introduces the C80 “Naked” Cupholder, a streamlined, cost-effective addition to its stadium cupholder lineup. Designed for larger souvenir cups with a slim profile and universal fit, the C80 gives venues premium performance and flexibility without built-in branding.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
Designed for rail-mounted seating and tighter seating configurations, the Branded Seats C95 cupholder combines a slim profile with room for larger souvenir cups. The C95 also incorporates updateable SnapGraphic advertising and customizable 3D branding for added sponsorship value.
The C95 expanded the Branded Seats cupholder lineup with a solution designed for rail-style seating and tighter seating configurations. Built to accommodate larger souvenir cups, it also features updateable SnapGraphic advertising and customizable 3D branding to create new sponsorship opportunities.
Branded Seats helped a major league venue update 20,000 existing cupholders in just 12 hours following a naming rights change. The retrofit transformed aging cupholders into fresh advertising assets with customizable 3D branding and interchangeable SnapGraphic inserts—without replacing the existing cupholders.
Refresh and rebrand existing stadium cupholders in seconds. Branded Seats’ retrofit solution covers faded cupholders and creates a fresh, updateable advertising opportunity—without stickers or full cupholder replacement.
Branded Seats is committed to designing, manufacturing and sourcing its products in the USA. From stadium cupholders and retrofits to in-seat marketing solutions, our American-made products help venues enhance the fan experience and create new revenue opportunities.
Branded Seats was honored with a 2020 ALSD Spotlight Award in the Premium Furniture, Fixtures & Equipment category for its innovative stadium cupholder solution at Heinz Field.
Transform existing Caddy4 stadium cupholders in just seconds with the Branded Seats retrofit solution. Refresh and rebrand existing cupholders while adding an interchangeable SnapGraphic advertising insert and custom 3D logo emblem—without replacing the original cupholder.