Branded Seats Latest Innovation Arrives Courtside

Branded Seats Latest Innovation Arrives Courtside

New product delivers convenience, flexibility, and a premium fan experience

San Diego, CA — October 23, 2025— Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding CupHolder, a breakthrough product recently installed at a West Coast NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding CupHolder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding CupHolder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cupholder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

Key Features & Benefits

• Folds up to create more legroom and easier row access
  

• Designed to help venues maximize space flexibility
  

• Accommodates larger souvenir cups and water bottles
  

• Molded in any custom color to match team or venue branding
  

• Edge-mounted design works with upholstered seats
  

“Having an NBA team implement this product right out of the gate shows the demand and value it brings,” said Shad Bruce, CEO at Branded Seats. “It solves real challenges for venues and enhances the fan experience with a simple, flexible solution.”

The Folding CupHolder expands Branded Seats growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cupholders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at (855) 427-2633 shadb@brandedseats.com

Naked or Branded — We've Got You Covered! Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Naked or Branded — We've Got You Covered!
Branded Seats Launches New "Naked" C80 Cupholder for Maximum Flexibility

Branded Seats is proud to introduce the newest addition to its innovative product lineup for venues: the C80 “Naked” Cupholder. Designed without branding, the Naked C80 delivers the same premium quality and performance Branded Seats is known for—at a more accessible price point.

✅ Key Features & Benefits of the C80 “Naked” Cupholder:

• Affordable entry point with modern design aesthetics and premium quality

• Designed for oversized souvenir cups and 1L bottles of water

• Sleek, slim profile that allows for more leg room

• Premium materials for long-term durability

• Custom color options to match any venue or team colors

• Universal fit — compatible with all seat manufacturers and seat models

“This product rounds out our cupholder lineup and fills a need we’ve heard time and time again,” said Shad Bruce, Founding Partner of Branded Seats. “Clients asked for an affordable option, and we’re proud to deliver. Now, venues can choose between Branded or Naked—without sacrificing quality or innovation. In addition, the C80 accommodates the newer, larger souvenir cups that are driving concession revenue.”

This new product also leverages Branded Seats’ streamlined manufacturing process, allowing for faster production and cost savings—benefits that are passed directly on to its clients. The result is a high-quality, ready-to-install cupholder that meets budget requirements without sacrificing performance or design.

Let’s talk about elevating your fan experience!

Continued Venue Innovation: The SmartGraphic Only from Branded Seats

In a world where stadium advertising is often stuck in the past—peeling stickers, outdated signage, and static placements—Branded Seats is redefining the game with our one-of-a-kind SmartGraphic system.

At the heart of this innovation is a durable plastic advertising insert designed to do it all:

✅ Tamper-resistant

✅ Available NFC technology

✅ Reusable

✅ Updateable in seconds

✅ No ugly stickers

This SmartGraphic snaps seamlessly into the Branded Seats C100, C95, C80 and the R85 cupholder display or our unique SeatBack display, giving advertisers total flexibility. Our latest video shows just how fast and easy it is to swap graphics—perfect for last-minute promotions, sponsorship rotations, or real-time campaigns.

But the SmartGraphic doesn’t just sit pretty. It works hard behind the scenes with built-in compatibility for data capture and experimental marketing. We’re talking QR codes, NFC tags, and more—fully integrated and customizable.

Whether you're targeting fans during a game or activating multi-channel experiences across an entire season, the Branded Seats SmartGraphic gives you the power to pivot, track, and engage like never before.

And here’s the kicker:

This patented platform is only available at Branded Seats.

Trust Your Souvenir Cups with Branded Seats Cupholders

Trust Your Souvenir Cups with Branded Seats Cupholders

Did you know... Branded Seats cupholder models c100 and c95 hold larger souvenir cups and include quick change {snapgraphic} plastic advertising insert, custom color 3D logo emblem and UV-resistant plastic. https://www.brandedseats.com/new-cupholder

c95 venue cupholder by Branded Seats

CUPHOLDERS, WE HAVE YOU COVERED!

CUPHOLDERS, WE HAVE YOU COVERED!

Venue Cupholders:
We have you covered with Different Sizes, Branded, Naked or even a Custom Design for your venue. Our patented snapgraphic advertising technology allows for updates in seconds without the use of ugly stickers. Branded Seats cupholder features: Quick change {snapgraphic} plastic advertising insert, Custom color 3D logo emblem, UV-resistant plastic and ink, Fits larger souvenir cups *c100 and c95, retail team or themed options available, and no ugly stickers.

*Featured in Stadia Magazine

The SnapGraphic Is Our Secret Sauce:
Patented updatable advertising technology that is tamper resistant and changes out in seconds. This reusable plastic advertising insert can be used for branding and will enhance the fan experience with safety messaging, concession ordering and delivery, QR codes with data capture, product marketing, event promotions, pour rights, team branding, and stadium naming rights. The snapgraphic will hold up to sun's UV rays and is power wash safe.

Snapgraphic Insert - Easy Installation

ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

ENHANCING THE FAN EXPERIENCE - BRANDED CUPHOLDERS FOR RAIL-STYLE SEATS ARRIVE AT OLD DOMINION UNIVERSITY S.B. BALLARD STADIUM

SAN DIEGO, California, October 11, 2022: Branded Seats announces its first installation of the new C95 cup holder for Old Dominion University (ODU) in Virginia. The installation of over 5,000 cupholders was completed in two days and integrated well with the Camatic rail-style seats that were installed in 2019. 

ODU opted not to install cup holders when the seats were initially installed, then COVID hit. During the COVID downtime Branded Seats, utilized its product design talents and continued with product development by working through several product extensions. This product was a priority since rail-style seating has become more popular over the past few years. Once under contract with ODU, the manufacturing, delivery, and installation was completed in less than five weeks at the Branded Seats US-based manufacturing facility.

According to Shad Bruce, Branded Seats® President, “This line extension rounds out our in-seat advertising products and solves a variety of issues with older style cupholders. The new C95 is the only cupholder on the market that will hold larger souvenir cups and creates ad revenue without the use of ugly stickers. This has been an issue with concessioners as they continue to market and sell larger drinks which offer increased profit margins.”

The C95 cup holder utilizes all of their award-winning and patented product features including updateable advertising, utilizing the SnapGraphic plastic insert. In addition, there is the 3D logo emblem which can be molded in an accent color.  

About Branded Seats: Branded Seat® offers a full line of cupholder and seat marketing solutions for franchises, venues, and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in areas closest to the fans. All products are designed and manufactured in the USA. For more information, visit www.brandedseats.com or call (855) 427-2633.

Stadia Magazine: Custom cupholders installed at Old Dominion University’s S.B. Ballard Stadium

Linktree: https://linktr.ee/brandedseats

CONTACT: Sandy Bruce sandyb@brandedseats.com

Branded Seats Products Made and Sourced in the USA

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

2020 ALSD Spotlight Award

Thank you Association of Luxury Suite Directors (ALSD) for honoring us with a 2020 ALSD Spotlight Award!!

Category / Award - 2020 Premium Furniture, Fixtures, & Equipment

Heinz Field

Covid-19 Statement

During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned

We are in this together!!

The Branded Seats® Team

Transform Stadium Caddy4 Cupholders In 3 seconds - Refresh, Rebrand and Reuse

Are you looking to update your stadium cupholders in 2020? The Branded Seats® team can make it happen! Our cup holder retrofit will refresh and completely transform your old Caddy4 cup holders. Our retrofit installs in seconds, covers 98% of the old cup holders and best of all, hides those challenging stickers. In addition, this enhancement provides an updatable branding opportunity utilizing our patented “SnapGraphic” technology and adds a unique 3D logo emblem. Check out the video below to see how easily this valuable marketing area can be transformed.

Branded Seats® Cup Holder Retrofit / Caddy4:

• Installs and locks into place in just 3 seconds

• No power tools needed

• Adds a new refreshed look while covering up those old cup holders

• Plastic SnapGraphic interchangeable advertising insert

• 3D logo emblem branding opportunity.

Refresh, Rebrand and Reuse!!

https://mailchi.mp/brandedseats.com/milbwintermeetings2019-3229985

MiLB Winter Meeting 2019

Branded Seats® with Caddy Products® enjoyed a few days at MiLB Winter Meetings. What a great way to wrap up 2019 and fordge ahead to 2020.