The Future of the Fan Experience Starts at the Seat

The Future of the Fan Experience
A few years ago, we set out to imagine what the future of the fan experience could look like — not in the concourse, not on a mobile device, but right at the seat inside a modern stadium.

That vision became Digi-Screen by Branded Seats®.

A New Way to Experience the Seat in Modern Stadiums
Digi-Screen is a concept designed to bring a fully integrated digital, in-seat experience directly into the seat.

Instead of asking fans to look away from the game, the experience comes to them — seamlessly, and without interruption.

What It Enables
At its core, Digi-Screen blends content, connectivity, and data into one platform:

• High-resolution video and static display capabilities

• Bluetooth and NFC communication

• Individual IP addressability at the seat level

• Occupancy sensing for real-time insights

• On-screen calls to action for engagement and data collection

• Flexible battery and wired power options

Each seat becomes more than just a place to sit — it becomes a connected touchpoint within the overall stadium technology ecosystem.

Why It Matters for Fan Engagement
Fan expectations continue to evolve.

They want more access, more personalization, and more convenience — all without missing a moment of the live experience.

As stadium technology continues to advance, teams and venues are looking for new ways to improve fan engagement at every touchpoint.

Digi-Screen opens the door for:

• In-seat ordering and service

• Real-time stats, replays, and content

• Targeted messaging and sponsorship opportunities

• Measurable engagement at scale

Built with the Future in Mind
Innovation in sports venues has traditionally focused on large-scale elements — scoreboards, apps, and concourses.

But the next layer of opportunity lives closer to the fan.

Digi-Screen represents a new way of thinking about the seat itself — not just as a fixture, but as part of the connected fan experience.

The Future is at the Seat
The future of fan engagement in stadiums isn’t just around the venue — it’s right at the seat.

Digi-Screen by Branded Seats® is a patented concept that will enhance the fan experience.

From a 2012 Phoenix Business Journal Feature to International Stadium Installations

Back in 2012, Branded Seats was featured in the Phoenix Business Journal. At the time, the concept was simple but ambitious—create new advertising and sponsorship opportunities directly within stadium seating.

That article captured an early moment in what has turned out to be a long and evolving journey.

Building Branded Seats has never been a straight path. Like many early-stage companies, it has involved continuous learning, refining the product, navigating challenges, and staying committed through slow growth. There was no overnight success. Just steady progress over time.

Since those early days, Branded Seats has expanded into venues across the United States and internationally. What started as an idea has become a proven solution used by teams, venues, and partners looking to enhance the fan experience while creating new revenue opportunities.

While the scale has changed, the core focus has not.

We continue to look for ways to improve the in-seat experience for fans while helping organizations maximize the value of their environments. Every installation is another opportunity to refine, adapt, and build on what we’ve learned over the years.

Looking back at that 2012 feature is a reminder of how far things have come—but also how much more there is ahead.

We’re still building.

Continued Venue Innovation: The SmartGraphic Only from Branded Seats

In a world where stadium advertising is often stuck in the past—peeling stickers, outdated signage, and static placements—Branded Seats is redefining the game with our one-of-a-kind SmartGraphic system.

At the heart of this innovation is a durable plastic advertising insert designed to do it all:

✅ Tamper-resistant

✅ Available NFC technology

✅ Reusable

✅ Updateable in seconds

✅ No ugly stickers

This SmartGraphic snaps seamlessly into the Branded Seats C100, C95, C80 and the R85 cupholder display or our unique SeatBack display, giving advertisers total flexibility. Our latest video shows just how fast and easy it is to swap graphics—perfect for last-minute promotions, sponsorship rotations, or real-time campaigns.

But the SmartGraphic doesn’t just sit pretty. It works hard behind the scenes with built-in compatibility for data capture and experimental marketing. We’re talking QR codes, NFC tags, and more—fully integrated and customizable.

Whether you're targeting fans during a game or activating multi-channel experiences across an entire season, the Branded Seats SmartGraphic gives you the power to pivot, track, and engage like never before.

And here’s the kicker:

This patented platform is only available at Branded Seats.

Discover the World's Best Cupholders: A Game-Changer in Convenience and Advertising

When it comes to enjoying your favorite beverage, convenience and functionality are key. That's why we're thrilled to introduce the Branded Seats® CupHolders, a revolutionary solution that takes your cup-holding experience to a whole new level. With their patented design and innovative advertising features, these cupholders are simply in a league of their own.

Introducing the Branded Seats® CupHolders: At Branded Seats®, we pride ourselves on offering the finest cupholder solutions on the market. We currently provide two stand-alone cupholders and one cupholder retrofit, each equipped with our patented SnapGraphic advertising insert and 3D logo emblem. Let's delve into the remarkable advantages that set our cupholders apart from the competition.

Modular Design and Versatility: Our cupholders boast a modular design, ensuring compatibility with various seating options. Whether you're at a stadium, theater, or any other venue, these cupholders can be easily adjusted and mounted to cater to your seating requirements. With interchangeable bracket systems and a wall mount option, versatility is at your fingertips.

Ample Space and Special Cup Accommodation: Bid farewell to those frustrating moments when your beverage spills due to an ill-fitting cupholder. The Branded Seats® CupHolders feature a larger opening, designed to accommodate plus-sized phones and specialty souvenir cups such as Mason jars or team-branded cups. Enjoy your drink worry-free, knowing it's securely held in place.

Double the Branding Impact: Unlike ordinary cupholders adorned with stickers that fade and peel over time, our cupholders offer two branding opportunities. The SnapGraphic advertising insert allows for regular updates, ensuring a fresh and engaging experience for your customers. Additionally, the 3D logo emblem adds a touch of sophistication and permanence, leaving a lasting impression.

Discover the Models: Let's take a closer look at our cupholder offerings:

1. C100 / Stadium Cup Holder: Perfect for environments with ample legroom or ADA sections, the C100 is our largest cupholder. Its adjustable tilt feature ensures your drink sits more vertically, preventing accidental spills. This model's versatility is unmatched, with modular design options and a wall mount alternative for added convenience.

2. C95 / Stadium Cup Holder: Designed specifically for rail-style seating arrangements, the C95 combines a slim profile with patented features. This cupholder effortlessly accommodates larger souvenir cups, catering to the evolving preferences of fans and customers. Just like the C100, it offers modular design flexibility and the option for wall mounting.

3. R85 / Retrofit Cup Holder: If you're looking for a cost-effective and time-saving solution, the R85 retrofit cup holder is your answer. Easily installed in seconds, it covers up faded cup holders and eliminates unsightly stickers. Personalize the R85 with a wide range of color options, including an accent color for the custom emblem. Your venue or sponsor can have a fully customized SnapGraphic, allowing for impactful branding in full color.

Upgrade your cupholder experience with the Branded Seats® CupHolders and discover the world's best cupholders, hands down. With their modular design, accommodating size, and innovative branding opportunities, these cupholders are sure to enhance both customer satisfaction and advertising impact. Don't miss the chance to explore our brochure, attached with this blog post, for a closer look at these remarkable cupholders. Cheers to convenience, durability, and effective branding - all in one outstanding product!

Branded Seats Products Made and Sourced in the USA

Branded Seats® is proud to continue its commitment to become vertically integrated with all of its products by designing, manufacturing, and sourcing right here in the USA. Branded Seats® is the “One Stop Shop” for all in-seat marketing solutions and provides revenue opportunities to venues and sports teams across the nation. This includes replacing cup holders, retrofitting existing cupholders, adding new inventory by utilizing the SeatBack Display, or adding a marketing element while improving the numbering in your bleacher section by installing the new Bleacher Display.

Covid-19 Statement

During these unprecedented times, its important to stay healthy and connected within our industry. Despite the uncertainty of when venues will go live again with fans, Branded Seats will continue to innovate solutions to enhance the fan experience. We are working behind the scenes for options to keep venues safe and will be ready when its time to go live!! #stayhealthy #staysafe #staytuned

We are in this together!!

The Branded Seats® Team