The Future of the Fan Experience
A few years ago, we set out to imagine what the future of the fan experience could look like — not in the concourse, not on a mobile device, but right at the seat inside a modern stadium.
That vision became Digi-Screen by Branded Seats®.
A New Way to Experience the Seat in Modern Stadiums
Digi-Screen is a concept designed to bring a fully integrated digital, in-seat experience directly into the seat.
Instead of asking fans to look away from the game, the experience comes to them — seamlessly, and without interruption.
What It Enables
At its core, Digi-Screen blends content, connectivity, and data into one platform:
High-resolution video and static display capabilities
Bluetooth and NFC communication
Individual IP addressability at the seat level
Occupancy sensing for real-time insights
On-screen calls to action for engagement and data collection
Flexible battery and wired power options
Each seat becomes more than just a place to sit — it becomes a connected touchpoint within the overall stadium technology ecosystem.
Why It Matters for Fan Engagement
Fan expectations continue to evolve.
They want more access, more personalization, and more convenience — all without missing a moment of the live experience.
As stadium technology continues to advance, teams and venues are looking for new ways to improve fan engagement at every touchpoint.
Digi-Screen opens the door for:
In-seat ordering and service
Real-time stats, replays, and content
Targeted messaging and sponsorship opportunities
Measurable engagement at scale
Built with the Future in Mind
Innovation in sports venues has traditionally focused on large-scale elements — scoreboards, apps, and concourses.
But the next layer of opportunity lives closer to the fan.
Digi-Screen represents a new way of thinking about the seat itself — not just as a fixture, but as part of the connected fan experience.
The Future is at the Seat
The future of fan engagement in stadiums isn’t just around the venue — it’s right at the seat.
Digi-Screen by Branded Seats® is a patented concept that will enhance the fan experience.