Not every innovation needs to be complex.
In stadiums and arenas, space is limited. Rows are tight, and every inch matters. Traditional cupholders are fixed, always present whether they’re being used or not.
This folding cupholder changes that.
When needed, it provides a secure place for drinks. When not in use, it folds away, creating a cleaner and more flexible seating environment.
It’s a small adjustment, but one that improves both function and overall fan experience.
This design is already in use in a major professional sports venue, where durability and performance matter at scale.
Simple idea. Real impact.
Folding Cupholder by Branded Seats