The latest news from Branded Seats®.
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cupholder sponsorships
The right cupholder can do more than hold a drink. From creating new sponsorship revenue and increasing brand exposure to supporting fan engagement, Branded Seats® transforms an often-overlooked part of the seating environment into a valuable venue asset.
Branded Seats® Folding CupHolder brings beverage convenience to retractable seating and tight-space environments. Already installed in a professional basketball arena, the innovative design folds away when not in use to improve row access and space flexibility while enhancing the fan experience.
Branded Seats® cupholders are designed to work across a wide range of stadium and arena seating environments. Modular mounting options, large-cup capacity and integrated branding opportunities give venues a flexible solution that combines fan convenience, sponsorship potential and efficient installation.
Branded Seats® CupHolder Displays provide a durable alternative to traditional cupholder stickers while accommodating today’s larger souvenir cups. Designed for stadium and arena environments, the system combines versatile cupholder options with easily updated in-seat branding for long-term sponsor visibility.
Branded Seats helped a major league venue update 20,000 existing cupholders in just 12 hours following a naming rights change. The retrofit transformed aging cupholders into fresh advertising assets with customizable 3D branding and interchangeable SnapGraphic inserts—without replacing the existing cupholders.
