Branded Seats Latest Innovation Arrives Courtside

Branded Seats Latest Innovation Arrives Courtside

New product delivers convenience, flexibility, and a premium fan experience

San Diego, CA — October 23, 2025— Branded Seats, a leader in venue seating innovations, is announcing the launch of its new Folding CupHolder, a breakthrough product recently installed at a West Coast NBA Arena to mate up with their folding seat sections. Purpose-built for retractable seating and tight-space environments, the Folding CupHolder combines fan convenience with operational flexibility for modern arenas.

Retractable seating plays a critical role in helping venues optimize and reconfigure space for multiple uses—from basketball games and concerts to special events. The Branded Seats Folding CupHolder integrates seamlessly with these systems, ensuring fans still enjoy beverage convenience without compromising space flexibility.

Designed to fold up when not in use, the cupholder provides more clearance for fans moving in and out of rows—a game-changer for venues where space is at a premium.

Key Features & Benefits

• Folds up to create more legroom and easier row access
  

• Designed to help venues maximize space flexibility
  

• Accommodates larger souvenir cups and water bottles
  

• Molded in any custom color to match team or venue branding
  

• Edge-mounted design works with upholstered seats
  

“Having an NBA team implement this product right out of the gate shows the demand and value it brings,” said Shad Bruce, CEO at Branded Seats. “It solves real challenges for venues and enhances the fan experience with a simple, flexible solution.”

The Folding CupHolder expands Branded Seats growing lineup of in-seat solutions, designed to optimize fan comfort, maximize sponsorship opportunities, and streamline venue operations.

About Branded Seats
Branded Seats specializes in innovative seating solutions for stadiums, arenas, and entertainment venues worldwide. From modular cupholders to branded sponsorship opportunities, Branded Seats combines functionality with design to enhance both fan engagement and venue operations.

Learn more at (855) 427-2633 shadb@brandedseats.com

Covering All Your Venue Cupholder Needs—One Game-Changing Solution

Any Seat. Any Model. One Game-Changing Cupholder.

Looking to upgrade your venue with smarter seating solutions? Branded Seats cupholders are the ultimate add-on for stadium managers and seat manufacturers alike.

Universal Fit
Our modular bracket system integrates seamlessly with any seat company, any seat model—making installation simple, scalable, and efficient. One cupholder fits all.

New Revenue, Same Real Estate
Transform ordinary cupholders into branded ad spaces. Branded Seats lets you monetize a previously untapped asset, turning every drink holder into a marketing opportunity.

Data-Driven Fan Engagement
Beyond ads, our cupholders enable smart data collection—giving you actionable insights into fan preferences and behaviors. Tailor experiences. Drive loyalty. Win big.

Souvenir-Ready, Fan-Approved
Designed to perfectly fit branded souvenir cups, our cupholders add a layer of convenience and delight to every fan’s journey. It’s not just a drink holder—it’s part of the memory.

In a world where fan experience is everything, Branded Seats cupholders deliver:
Seamless integration
Revenue generation
Deeper engagement
Enhanced fan satisfaction

Let’s talk about elevating your next venue project.

Revolutionizing CupHolders for All Sizes, Including Souvenir Cups

At Branded Seats, we understand the challenges faced by stadiums and event venues when it comes to CupHolder branding. Outdated stickers can be a nightmare to replace, especially when they have been weathered by the sun and power washed to shreds. That's why we decided to create something different

Designed and manufactured in the USA, our innovative solution revolutionizes CupHolders, providing seamless compatibility with cups of all sizes, including beloved souvenir cups. Say goodbye to the hassle of outdated stickers and welcome a new era of efficient and effective CupHolder branding.

The CupHolder Display: A Game-Changing In-Seat Branding Solution

Our CupHolder Display is the result of extensive research and development, driven by a passion for improving cup holder advertising. Here's what sets it apart:

1. Versatile Design: With the C100 and the C95 our CupHolder Displays accommodates cups of various sizes and shapes. From regular beverages to oversized souvenir cups, our product ensures a secure fit, delivering consistent branding opportunities. The C100, in specific, is our largest CupHolder and works great when there is plenty of leg room or in the ADA section. Its adjustable tilt allows beverages to sit more vertically eliminating the possibility of spilling $3 of your $15 drink. Additionally, its modular design and interchangeable bracket systems allow for multiple seating options including a wall mounting. On the other hand, the C95 contains the same modular design and system but is specifically designed for rail-style seating and offers a slim profile while maintaining its patented features.

2. Durability at its Best: Unlike traditional stickers that fade and deteriorate over time, our CupHolder Display is built to withstand harsh outdoor conditions. Made with weather-resistant materials, it guarantees longevity, preserving the integrity of your branding efforts.

3. Simple Installation and Maintenance: Updating branding messages is now a breeze. Our CupHolder Display allows for quick and hassle-free installation, eliminating the painstaking task of removing old stickers. Maintenance is efficient, saving you time and effort while ensuring polished advertising displays.

4. Unleash Creativity: With the CupHolder Display, you have the freedom to explore new and imaginative branding opportunities. Let your creativity shine by incorporating dynamic visuals, interactive elements, and captivating designs that leave a lasting impression on your audience.

At Branded Seats, our mission is clear: to provide stadiums and event venues with innovative in-seat marketing solutions. With our CupHolder Display, we have reimagined CupHolder branding, making it effortless to accommodate cups of all sizes, including treasured souvenir cups. 

Choose Branded Seats and unlock the full potential of your CupHolders as powerful marketing assets. Experience the durability, versatility, and ease of installation and maintenance that our CupHolder Display offers. Let your branding efforts soar to new heights and captivate your audience with consistent and memorable messaging.

Upgrade your CupHolders and ultimately your fan experience with Branded Seats today and discover a world of endless branding possibilities that cater to cups of all sizes.

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

Can you imagine updating 20,000 cupholders with 20 people in 12 hours? That is exactly what Branded Seats® did and everything went perfectly as planned. This major league venue had a naming rights change which affected every cupholder. The stadium cupholder retrofit was the perfect product to quickly update the aded / peeling caddy4 cupholders. This update gave 2 new branding opportunities which included the 3D emblem and the interchangeable SnapGraphic advertising insert.

The installation worked like this:

• Cupholder retrofit product arrived “loaded/branded” and was distributed across the concourse

• The installation team was divided into 3 groups

• Placing the retrofit over their current caddy4 cupholder

• Placing the locking disc inside the cupholder

• Locking the disc into place with our Branded Seats® installation tool

This easy update covered the old sponsor stickers and expanded the revenue-generating opportunity in the area closest to fans! Keep corporate partner’s branding looking fresh while elevating the marketing engagement with the patented SnapGraphic technology.

It’s time to Brand YOUR Seats!!