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concept 45

Beyond the Seat: The Creative Expertise Behind Branded Seats

Beyond the Seat: The Creative Expertise Behind Branded Seats

Discover the creative expertise behind Branded Seats®. With more than 25 years of experience in industrial design, fabrication, and stadium sponsorship, co-founder Shad Bruce has helped bring ambitious branding concepts to life at major sports and entertainment venues. From larger-than-life installations at Petco Park and Chase Field to innovative stadium cupholders and in-seat advertising displays, explore how decades of creative problem-solving and hands-on experience connect Branded Seats and Concept 45.