What could the future of the stadium experience look like at the seat? Digi-Screen by Branded Seats® is a concept exploring how digital technology could transform the seat into a connected touchpoint—bringing content, engagement and connectivity directly into the fan’s seating environment.
More than a decade after Branded Seats® was featured in the Phoenix Business Journal, an early idea for in-seat sponsorship has grown into a proven solution used in venues across the U.S. and internationally. A look back at where Branded Seats started—and how far the journey has come.
In stadiums and arenas, every inch matters. Branded Seats® folding cupholder provides a secure place for beverages when needed and folds away when not in use—creating a cleaner, more flexible seating environment while improving function and the overall fan experience.
Branded or “Naked”? Branded Seats® cupholders give venues the flexibility to choose. Both options deliver the same durable, stadium-ready design, while the Branded version adds interchangeable SnapGraphic® sponsor messaging and custom branding opportunities.