From a 2012 Phoenix Business Journal Feature to International Stadium Installations

Back in 2012, Branded Seats was featured in the Phoenix Business Journal. At the time, the concept was simple but ambitious—create new advertising and sponsorship opportunities directly within stadium seating.

That article captured an early moment in what has turned out to be a long and evolving journey.

Building Branded Seats has never been a straight path. Like many early-stage companies, it has involved continuous learning, refining the product, navigating challenges, and staying committed through slow growth. There was no overnight success. Just steady progress over time.

Since those early days, Branded Seats has expanded into venues across the United States and internationally. What started as an idea has become a proven solution used by teams, venues, and partners looking to enhance the fan experience while creating new revenue opportunities.

While the scale has changed, the core focus has not.

We continue to look for ways to improve the in-seat experience for fans while helping organizations maximize the value of their environments. Every installation is another opportunity to refine, adapt, and build on what we’ve learned over the years.

Looking back at that 2012 feature is a reminder of how far things have come—but also how much more there is ahead.

We’re still building.

Folding Cupholders: A Simple Upgrade That Solves a Real Problem

Not every innovation needs to be complex.

In stadiums and arenas, space is limited. Rows are tight, and every inch matters. Traditional cupholders are fixed, always present whether they’re being used or not.

This folding cupholder changes that.

When needed, it provides a secure place for drinks. When not in use, it folds away, creating a cleaner and more flexible seating environment.

It’s a small adjustment, but one that improves both function and overall fan experience.

This design is already in use in a major professional sports venue, where durability and performance matter at scale.

Simple idea. Real impact.

Folding Cupholder by Branded Seats