The Future of the Fan Experience Starts at the Seat

The Future of the Fan Experience
A few years ago, we set out to imagine what the future of the fan experience could look like — not in the concourse, not on a mobile device, but right at the seat inside a modern stadium.

That vision became Digi-Screen by Branded Seats®.

A New Way to Experience the Seat in Modern Stadiums
Digi-Screen is a concept designed to bring a fully integrated digital, in-seat experience directly into the seat.

Instead of asking fans to look away from the game, the experience comes to them — seamlessly, and without interruption.

What It Enables
At its core, Digi-Screen blends content, connectivity, and data into one platform:

• High-resolution video and static display capabilities

• Bluetooth and NFC communication

• Individual IP addressability at the seat level

• Occupancy sensing for real-time insights

• On-screen calls to action for engagement and data collection

• Flexible battery and wired power options

Each seat becomes more than just a place to sit — it becomes a connected touchpoint within the overall stadium technology ecosystem.

Why It Matters for Fan Engagement
Fan expectations continue to evolve.

They want more access, more personalization, and more convenience — all without missing a moment of the live experience.

As stadium technology continues to advance, teams and venues are looking for new ways to improve fan engagement at every touchpoint.

Digi-Screen opens the door for:

• In-seat ordering and service

• Real-time stats, replays, and content

• Targeted messaging and sponsorship opportunities

• Measurable engagement at scale

Built with the Future in Mind
Innovation in sports venues has traditionally focused on large-scale elements — scoreboards, apps, and concourses.

But the next layer of opportunity lives closer to the fan.

Digi-Screen represents a new way of thinking about the seat itself — not just as a fixture, but as part of the connected fan experience.

The Future is at the Seat
The future of fan engagement in stadiums isn’t just around the venue — it’s right at the seat.

Digi-Screen by Branded Seats® is a patented concept that will enhance the fan experience.

From a 2012 Phoenix Business Journal Feature to International Stadium Installations

Back in 2012, Branded Seats was featured in the Phoenix Business Journal. At the time, the concept was simple but ambitious—create new advertising and sponsorship opportunities directly within stadium seating.

That article captured an early moment in what has turned out to be a long and evolving journey.

Building Branded Seats has never been a straight path. Like many early-stage companies, it has involved continuous learning, refining the product, navigating challenges, and staying committed through slow growth. There was no overnight success. Just steady progress over time.

Since those early days, Branded Seats has expanded into venues across the United States and internationally. What started as an idea has become a proven solution used by teams, venues, and partners looking to enhance the fan experience while creating new revenue opportunities.

While the scale has changed, the core focus has not.

We continue to look for ways to improve the in-seat experience for fans while helping organizations maximize the value of their environments. Every installation is another opportunity to refine, adapt, and build on what we’ve learned over the years.

Looking back at that 2012 feature is a reminder of how far things have come—but also how much more there is ahead.

We’re still building.

Folding Cupholders: A Simple Upgrade That Solves a Real Problem

Not every innovation needs to be complex.

In stadiums and arenas, space is limited. Rows are tight, and every inch matters. Traditional cupholders are fixed, always present whether they’re being used or not.

This folding cupholder changes that.

When needed, it provides a secure place for drinks. When not in use, it folds away, creating a cleaner and more flexible seating environment.

It’s a small adjustment, but one that improves both function and overall fan experience.

This design is already in use in a major professional sports venue, where durability and performance matter at scale.

Simple idea. Real impact.

Folding Cupholder by Branded Seats