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20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

20,000 Major League Stadium Cupholders Updated ~ In 12 Hours

Branded Seats helped a major league venue update 20,000 existing cupholders in just 12 hours following a naming rights change. The retrofit transformed aging cupholders into fresh advertising assets with customizable 3D branding and interchangeable SnapGraphic inserts—without replacing the existing cupholders.

LATEST CUPHOLDER SOLUTION AT HEINZ FIELD, JUST IN TIME FOR 2019 SEASON

LATEST CUPHOLDER SOLUTION AT HEINZ FIELD, JUST IN TIME FOR 2019 SEASON

Branded Seats transformed the fan experience at Heinz Field with 60,000 custom stadium cupholders designed for larger souvenir cups, improved beverage stability and updateable SnapGraphic advertising. The project combined custom engineering, American manufacturing and large-scale installation in time for the 2019 season.